Job Description
Overview Content marketing is not a support function at GSI — it is approximately one-third of our revenue and a core differentiator. We are looking for a Content Marketeer who knows that great copy is never an accident: someone who combines editorial craft with strategic ownership, creates impact over volume, and takes genuine pride in work that moves people and drives results. You will be the driving force behind our clients' online visibility, storytelling and campaign performance. Responsibilities Write and edit high-quality content for client websites, newsletters, and social media across NL, BE and UK markets Develop and own content calendars and campaign plans — seasonal, product-led and editorial Manage social media channels with a focus on community growth, consistency and brand voice Use GA4 and Ahrefs to continuously improve organic performance and optimise Google Business Profiles for local visibility Build and execute conversion-focused email campaigns via CMS and marketing automation tools Proactively identify content opportunities and bring new formats and channel ideas to the team Skills / Experience / Knowledge / Minimum Criteria Bachelor's degree in Marketing, Communications, Journalism or equivalent — plus 2–5 years of relevant experience Exceptional writing ability in Dutch — strong tone-of-voice instinct and persuasive copywriting Hands-on with CMS systems, email marketing tools, and social media management Basic SEO knowledge; experience with Canva or similar visual content tools Proactive, structured, and able to manage multiple client projects simultaneously Genuine affinity for plants, lifestyle, horticulture or retail — our clients notice the difference Dutch required Why Grow With GSI? Salary: €40,000–€45,000 gross per year incl. holiday allowance (based on experience) 25 days annual leave (full-time basis) Hybrid working: 60% office (Halfweg) / 40% home — output over presence Travel to clients, trade fairs and events across NL, BE, UK, and Ireland Training and professional development budget Informal, direct team culture — short lines, genuine ownership Access to Haymarket Media Group's international network, events and editorial expertise About Green Solutions International Green Solutions International (GSI) is a leading digital marketing and SaaS platform company serving garden centres across the Netherlands, Belgium, United Kingdom, Ireland, and Canada. We are a joint venture between Haymarket Media Group and Green Solutions GmbH (Germany), combining editorial excellence with deep horticultural industry knowledge to help garden centres grow in the digital era. We are currently at a pivotal moment: investing in our platform, rebuilding our team, and scaling our international ambitions. This is a rare opportunity to join a company with genuine market leadership and significant room to grow. When applying, please confirm that you are entitled to work in the UK — this is a system requirement and does not affect your eligibility. This role is based in the Netherlands and open to candidates entitled to work in the NL.
Bachelor's degree in Marketing, Communications, Journalism or equivalent — plus 2–5 years of relevant experience Exceptional writing ability in Dutch — strong tone-of-voice instinct and persuasive copywriting Hands-on with CMS systems, email marketing tools, and social media management Basic SEO knowledge; experience with Canva or similar visual content tools Proactive, structured, and able to manage multiple client projects simultaneously Genuine affinity for plants, lifestyle, horticulture or retail — our clients notice the difference Dutch required Why Grow With GSI? Salary: €40,000–€45,000 gross per year incl. holiday allowance (based on experience) 25 days annual leave (full-time basis) Hybrid working: 60% office (Halfweg) / 40% home — output over presence Travel to clients, trade fairs and events across NL, BE, UK, and Ireland Training and professional development budget Informal, direct team culture — short lines, genuine ownership Access to Haymarket Media Group's international network, events and editorial expertise About Green Solutions International Green Solutions International (GSI) is a leading digital marketing and SaaS platform company serving garden centres across the Netherlands, Belgium, United Kingdom, Ireland, and Canada. We are a joint venture between Haymarket Media Group and Green Solutions GmbH (Germany), combining editorial excellence with deep horticultural industry knowledge to help garden centres grow in the digital era. We are currently at a pivotal moment: investing in our platform, rebuilding our team, and scaling our international ambitions. This is a rare opportunity to join a company with genuine market leadership and significant room to grow. When applying, please confirm that you are entitled to work in the UK — this is a system requirement and does not affect your eligibility. This role is based in the Netherlands and open to candidates entitled to work in the NL.
Write and edit high-quality content for client websites, newsletters, and social media across NL, BE and UK markets Develop and own content calendars and campaign plans — seasonal, product-led and editorial Manage social media channels with a focus on community growth, consistency and brand voice Use GA4 and Ahrefs to continuously improve organic performance and optimise Google Business Profiles for local visibility Build and execute conversion-focused email campaigns via CMS and marketing automation tools Proactively identify content opportunities and bring new formats and channel ideas to the team