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Job Description
- Drive co-marketing partnerships with leading game and app developers, integrating their most important titles and roadmap moments into Play’s strategy, and driving measurable business growth and brand value for Play and our partners.
- Support the execution of GTM campaigns, coordinating across agencies and collaborating cross-functionally to align priorities and deliver high impact activations. Partner with regional and local marketing teams to communicate marketing goals and objectives and ensure global co-marketing campaign alignment.
- Lead Developer Marketing Fund (DMF) programs, overseeing creative development, asset reviews, campaign reporting, and continuous communication with developer partners.
- Manage Play social program for developer partners, prioritizing moments for support and working closely with social team to develop content.
- Dive into campaign performance and user insights, use data to identify opportunities, optimize strategies, and directly influence developer participation in our biggest marketing moments.