Job Description
JOB SUMMARY:
The Senior Manager, Marketing Communications role exists to drive strategic marketing and communication initiatives that enhance the SE Health’s brand visibility, reputation, and growth across Canada. This role is responsible for developing the marketing and communication plans that align with organizational objectives, target key internal and external audiences, and deliver reach and earned media impressions. The Senior Manager owns key internal and external audiences for SE Health and collaborates across the organization to bring forward the compelling SE Health stories.
JOB RESPONSIBILITIES:
Develops and implements comprehensive internal and external media relations strategies that align with organizational goals and drive brand equity
- Identifies trends, gathers insights and conducts media research to inform strategic planning
- Collaborates with cross-functional teams to ensure brand consistency across all touchpoints and channels
- Supports development of key industry submissions to maintain SE Health’s reputation and credibility including accreditation, awards, and advocacy
Track and reports key measures and KPIs regarding brand coverage and earned media impressions
- Oversees event budgets and timelines to optimize reach and impact
- Collaborates with internal teams to understand target audiences and build effective media campaigns
- Creates key messages that align with the brand narrative, purpose and values
Manages media relations including outreach and building proactive ongoing relationships with key internal speakers and key external news outlets, reporters and journalists
Plays a leadership role, running the SEHC.com newsroom and establishing a network for collecting, investigating and amplifying compelling stories from within SE Health
- Practices operational excellence with the digital team to ensure alignment and efficiency to gather and showcase the news in external channels
Identifies opportunities and strategic re-positioning for business lines based on insights gathered from earned media coverage and partner feedback
Leads in driving SE Health’s brand presence at external presentations and events
- Oversee the development of marketing and communication materials specific to the event audience for maximum engagement
- Partners to develop new business development communication materials
Provides media relations coaching and leadership support before and during conferences and events
QUALIFICATIONS:
- Bachelor’s degree in Communications, Marketing, Business, or related field
- Relevant certifications in Public Relations, Media Relations and/or Journalism are an asset
- Minimum of 7 years’ experience in Communications or Media Relations in similar complex industry – direct Health Care, Government, Non-Profit/Charity experience valuable
- Specialized knowledge in developing and executing media relations across Canada with a focus on insights/story gathering, copywriting, content development and strategic positioning.
- Experience managing a content management system to drive news content in digital channels
- Strong interpersonal skills for liaising with executive level stakeholders inside and outside the organization to shape and refine communications
Ontario based with ability to work out of SE Markham office 2-3 times per month and ability to travel to external events 2-3 times per month across Ontario and 3-4 times per year across Canada
Why Join SE Health?
- Competitive Total Rewards: So much more than a paycheque! Enjoy comprehensive benefits, pension, flexible pay options, car-loan support, housing solutions and exclusive staff perks.
- Flexibility & Belonging: Thrive with hybrid work, flexible scheduling and a supportive, inclusive culture that puts people first.
- Purpose & Impact: Join a national social enterprise where your voice matters. Every role helps advance health, spark innovation and strengthen communities across Canada.
Growth That Meets Your Ambition: Access tuition support, training and meaningful career pathways across a growing, future-focused organization.
About SE Health
SE Health is a not-for-profit social enterprise advancing health with heart. With 115+ years of impact, we bring hope, happiness and exceptional care to people and communities across Canada. We lead with empathy, dignity and purpose while building a future where everyone can realize their full health and well-being potential. We’re also an inclusive, supportive workplace offering competitive compensation, strong benefits and real opportunities to grow. We’re All In Together.
Accessibility: If you require accommodations due to illness or disability, please contact Talent Acquisition at [email protected].
AI and compensation details: We use AI to take notes during our interview. All applications and interviews are reviewed by our Talent Acquisition team. This role is a new addition. The total target compensation for this position is $97,000 - $121,000. The compensation offered is determined based on the successful candidate’s relevant experience, skills, and competencies, taking into consideration internal equity