Teamhead Global Retail Consumer in Store Experience

YOUR MISSION

As Teamhead Global Retail Consumer In-Store Experience, you are responsible for defining and elevating the end-to-end physical retail experience across all global store formats. You will shape how consumers engage with the brand in-store translating strategy into immersive, scalable experiences that drive emotional connection and commercial performance.

End-to-End Consumer Journey Leadership

• Drive the end-to-end in-store consumer journey from entry to exit, defining key moments and experience standards across all formats
• Strengthen brand expression, storytelling, and commercial impact through clearly structured and differentiated experience principles
• Continuously refine the journey based on consumer insights, store performance, and market feedback.

Global Experience Playbooks & Execution

• Create and execute global in-store experience playbooks and seasonal updates
• Translate consumer and business priorities into clear, actionable, and scalable execution frameworks for markets
• Ensure consistency of experience standards while enabling local relevance.

Storytelling, Campaigns & Product Drops

• Drive immersive in-store storytelling and impactful product launches
• Partner with Marketing, Retail Operations, and regional teams to activate campaigns consistently across stores
• Define and elevate key experience moments such as landing zones, hero spaces, and seasonal storytelling touchpoints.

Performance Management & Store Excellence

• Execute regular store visits and performance reviews to assess experience quality and execution standards
• Identify improvement opportunities and provide markets with actionable feedback and enablement support
• Link in-store experience quality to commercial KPIs (e.g. conversion, UPT, sell-through).

Tools, Guidelines & Continuous Improvement

• Drive continuous improvement of in-store experience tools, guidelines, and best practices
• Elevate global consistency, productivity, and consumer engagement through structured frameworks and innovation
• Ensure all experience solutions are scalable and operationally viable.

Team Leadership & Capability Building

• Lead and develop the Consumer In-Store Experience team, ensuring clear ownership, strong collaboration, and capability growth
• Foster a culture of creativity, accountability, and operational excellence
• Deliver training and guidance to regional retail teams to build execution capability and ensure adoption of global standards.

Resource & Budget Steering

• Coordinate and steer in-store activation resources and spend (e.g. store marketing, seasonal toolkits)
• Align closely with Marketing and regional teams to ensure efficient, cost-conscious execution
• Optimize investment to maximize consumer impact and commercial return.

YOUR TALENT

• 7+ years of experience in global retail, in-store experience, visual merchandising, or retail leadership
• Proven track record in driving consumer experience and commercial performance in physical retail
• Strong understanding of retail storytelling, consumer behavior, and store operations
• Experience working across global markets and managing cross-functional stakeholders
• Ability to translate strategy into scalable, executable frameworks
• Strategic mindset with strong execution focus
• Deep expertise in consumer journey design and retail experience
• Strong leadership and team development capabilities Commercial acumen with data-driven decision making
• Passion for brand storytelling, retail innovation, and consumer engagement.