Senior Media Manager (Performance)

Company description Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips. Go ahead, the world is waiting. Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital. Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape. Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience. Responsibilities Performance Strategy & Client Leadership Lead the development of performance media strategies aligned to client business objectives and commercial priorities. Act as a trusted day-to-day advisor to client stakeholders, providing strategic guidance on performance media investment, optimisation opportunities, and measurement approaches.. Translate business goals into measurable performance frameworks, KPIs, and media recommendations. Present strategic recommendations, performance reviews, and optimisation plans to client stakeholders. Performance Planning & Optimisation Guide the development of integrated performance media plans across Search, Social, Programmatic, Commerce, and emerging performance channels. Support performance media investment planning, including budget allocation recommendations, optimisation priorities, and performance forecasting. Partner with specialist teams to identify optimisation opportunities and improve campaign effectiveness. Ensure measurement frameworks, reporting approaches, and performance KPIs remain aligned to business objectives. Develop performance POVs on market trends, platform developments, consumer behaviour, and emerging opportunities. Champion a culture of continuous testing, learning, and optimisation across campaigns. Team & Operational Excellence Provide strategic direction and quality control across performance workstreams. Guide and mentor junior team members, helping to strengthen performance planning and analytical capabilities. Collaborate closely with Planning, Analytics, Content, Commerce, and Client Leadership teams to deliver integrated solutions. Support workflow management, forecasting, and operational planning across performance campaigns. Contribute to process improvements and operational efficiency initiatives. Commercial & Business Stewardship Support account governance and scope management processes. Identify opportunities to improve performance effectiveness, efficiency, and business impact. Maintain awareness of client priorities, competitive activity, and market developments. Contribute to the growth and evolution of the client relationship through performance-led recommendations and thought leadership. Qualifications 6–8 years of experience in performance marketing, digital media, or integrated media agency environments. Strong understanding of Search, Social, Programmatic, Commerce, and performance measurement ecosystems. Experience developing performance media strategies and optimisation frameworks for large-scale brands. Strong analytical skills with the ability to translate data into actionable business recommendations. Experience managing senior stakeholders and presenting strategic recommendations. Understanding of attribution, measurement, analytics, and performance reporting methodologies. Excellent communication, presentation, and stakeholder management skills. Experience mentoring and developing junior team members. Experience in technology, telecommunications, electronics, retail, or other high-investment consumer categories is advantageous.

6–8 years of experience in performance marketing, digital media, or integrated media agency environments. Strong understanding of Search, Social, Programmatic, Commerce, and performance measurement ecosystems. Experience developing performance media strategies and optimisation frameworks for large-scale brands. Strong analytical skills with the ability to translate data into actionable business recommendations. Experience managing senior stakeholders and presenting strategic recommendations. Understanding of attribution, measurement, analytics, and performance reporting methodologies. Excellent communication, presentation, and stakeholder management skills. Experience mentoring and developing junior team members. Experience in technology, telecommunications, electronics, retail, or other high-investment consumer categories is advantageous.

Performance Strategy & Client Leadership Lead the development of performance media strategies aligned to client business objectives and commercial priorities. Act as a trusted day-to-day advisor to client stakeholders, providing strategic guidance on performance media investment, optimisation opportunities, and measurement approaches.. Translate business goals into measurable performance frameworks, KPIs, and media recommendations. Present strategic recommendations, performance reviews, and optimisation plans to client stakeholders. Performance Planning & Optimisation Guide the development of integrated performance media plans across Search, Social, Programmatic, Commerce, and emerging performance channels. Support performance media investment planning, including budget allocation recommendations, optimisation priorities, and performance forecasting. Partner with specialist teams to identify optimisation opportunities and improve campaign effectiveness. Ensure measurement frameworks, reporting approaches, and performance KPIs remain aligned to business objectives. Develop performance POVs on market trends, platform developments, consumer behaviour, and emerging opportunities. Champion a culture of continuous testing, learning, and optimisation across campaigns. Team & Operational Excellence Provide strategic direction and quality control across performance workstreams. Guide and mentor junior team members, helping to strengthen performance planning and analytical capabilities. Collaborate closely with Planning, Analytics, Content, Commerce, and Client Leadership teams to deliver integrated solutions. Support workflow management, forecasting, and operational planning across performance campaigns. Contribute to process improvements and operational efficiency initiatives. Commercial & Business Stewardship Support account governance and scope management processes. Identify opportunities to improve performance effectiveness, efficiency, and business impact. Maintain awareness of client priorities, competitive activity, and market developments. Contribute to the growth and evolution of the client relationship through performance-led recommendations and thought leadership.