Sr Digital Mktng Specialist

As a Digital Marketing Specialist II at Honeywell Aerospace, you will drive brand growth by executing, managing, and optimizing paid campaigns and managing social media engagement. You will be responsible for optimizing ad spend, utilizing data to improve ROI, monitoring, analyzing, and interpreting social media conversations and trends to provide actionable insights that inform our marketing strategies and enhance our brand reputation. Your expertise will play a crucial role in building brand reputation, understanding customer sentiment and engagement across various platforms. 

This role is based in Bucharest and reports to Sr Manager Digital Marketing. 

Key Responsibilities

• Develop, launch, and optimize paid campaigns to meet demand gen and ROI goals.
• Collaborate with marketing and organic social teams to align paid strategies with brand initiatives, and ensure creative assets are effective.
• Manage daily campaign pacing and budget allocation to ensure maximum efficiency. 
• Analyze campaign performance metrics (ROI, CPC, CPA) to provide actionable insights for improvements.
• Act as a liaison for the brand, monitoring and responding to comments, direct messages, and supporter inquiries across social channels to enhance brand reputation.
• Collaborate with cross-functional teams to develop and implement strategies that enhance brand reputation and customer engagement.
• Provide recommendations based on data to improve content, campaigns, and customer interactions.
• Stay updated on social media trends and best practices to ensure Honeywell Aerospace remains competitive in the digital landscape.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3-5+ years of experience in digital marketing, with a focus on paid social and social media management.
• Proficiency in paid platforms (LinkedIn, Facebook, Demandbase).
• Experience with social care or customer engagement tools.
• Strong communication skills, with experience managing public-facing community conversations.
• Data-driven mindset with high proficiency in Excel and analytics tools. 

Preferred Skills

• Certifications in LinkedIn, Facebook, Demandbase.
• Strong copywriting skills for ad copy and community management.