Job Description
Descripción de la empresa We are Zenith, an innovative media agency with a dual focus on ROI: return on investment and return on imagination. We are part of the Publicis Media solutions center within Publicis Groupe, the world's most valuable communications group. We are committed to understanding the unique needs of each brand, using data and technology to design creative and effective solutions that foster exponential growth. Our mission is to transform brands' visions into media strategies that not only maximize financial performance, but also spark imagination and creative potential. Descripción del puesto In Bogotá - Colombia, we are looking for an Audience Strategist with more than 3 years of experience in advertising and marketing agencies. Their mission: to understand, build, and activate audiences and value segments that drive the business growth of our clients, through the analysis and integration of multiple data sources. Working between teams. Conversational English. Experience in regional projects is a plus. Responsabilidades Collaborate with BI and digital implementation teams to build growth segments and audiences for brands in LatAm. Design actionable audience matrices and manage critical activation variables: duplication, reach, frequency, and saturation across the funnel. Support the media implementation team by detecting patterns and insights that improve audience performance. Translate findings into clear insights and strategic recommendations for clients and internal teams. Cualificaciones Strong analytical skills and integration of data from multiple sources with critical thinking. Desirable knowledge in TGI, GWI, Ibope, Comscore, Epsilon, and digital platforms (Meta, Google, GA4, TikTok). Experience in consumer analysis, market research, or brand reporting connected to strategic decisions. Ability to collaborate across teams. Conversational English. Experience in regional projects is a plus. Información adicional We have an interaction and connection platform based on artificial intelligence called Marcel, which has e-learning tools like Udemy and LinkedIn Learning, with more than 30,000 courses on different topics where you can train according to your interests. In addition, it allows you to connect with more than 100,000 creative minds at Publicis Groupe. We offer benefits such as: hybrid work, employee fund, life insurance, birthday day off, as well as the opportunity to apply for different vacancies globally within the company and the possibility to work up to 6 weeks a year from another country where Publicis Groupe has a presence through the global initiative Work Your World. Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference. We recognize and value individual differences as strengths that enrich our teams and community. Diversity and inclusion are key to our success!
Strong analytical skills and integration of data from multiple sources with critical thinking. Desirable knowledge in TGI, GWI, Ibope, Comscore, Epsilon, and digital platforms (Meta, Google, GA4, TikTok). Experience in consumer analysis, market research, or brand reporting connected to strategic decisions. Ability to collaborate across teams. Conversational English. Experience in regional projects is a plus.
Collaborate with BI and digital implementation teams to build growth segments and audiences for brands in LatAm. Design actionable audience matrices and manage critical activation variables: duplication, reach, frequency, and saturation across the funnel. Support the media implementation team by detecting patterns and insights that improve audience performance. Translate findings into clear insights and strategic recommendations for clients and internal teams.