Marketing Systems Analyst

The Associate Marketing Systems Analyst is a hands‑on execution role responsible for capturing and documenting business and functional requirements, reviewing supporting technical specifications, and performing data and platform research to support solution design and post‑deployment validation. This role supports user acceptance testing (UAT), root‑cause analysis of marketing journey issues, and day‑to‑day operational activities within Salesforce Marketing Cloud (SFMC) and related systems.

The Associate Marketing Systems Analyst works closely under the Director, Customer Marketing Solutions & Strategy to support the build, testing, and maintenance of journeys, automations, and data processes that enable personalized email, SMS, and mobile app messaging. This position is hybrid reporting into the support center at Legacy West in Plano Texas.