Segment Marketing Manager

The Segment Marketing Manager develops and executes integrated marketing programs that grow brand awareness, demand, sales pipeline, and bookings across assigned government segments in the United States and Canada. This role blends strategic planning with hands-on execution across events, webinars, digital campaigns, and content-driven inbound marketing. The position collaborates closely with Sales, BDRs, Product Marketing, Digital Marketing, Marketing Communications, Marketing Operations, and external partners to deliver measurable results that grow pipeline and bookings.