Job Description
Who we are:
Do you want to join a well-established bank with a start-up culture? No, we’re not joking!
We, at tbi, have been one the most profitable banks for years and we are growing at a fast pace. We’re a bank with a long history of success that operates as a start-up and we’re always on the lookout for new opportunities to grow our business. How do we do that?
It's all about our people. Our team is made up of brave, passionate and caring people who don’t just want to follow the same path – we want to transform into mobile-first, state-of-the-art lifestyle ecosystem. Our colleagues love working here – 80% of them would recommend tbi as an employer to their friends and family. Our people are engaged in challenging and meaningful work, inspired to grow their potential and career, encouraged to learn and empowered to take decisions. That’s not corporate babble, it’s what our people say.
Do you want to play a key role in our unique success story? If so, we’re looking for a Market Strategy Lead RO to join us on the journey to success.
In this role, you will be responsible for shaping tbi's market strategy in Romania by transforming customer insights, market trends, and business priorities into impactful initiatives. You'll work closely with cross-functional teams to ensure our products, campaigns, and customer experience remain relevant, competitive, and aligned with the needs of the local market
What You’ll do:
· Lead the market strategy for Romania by monitoring consumer trends, competitor activity, regulatory changes, and market dynamics to identify growth opportunities.
· Transform market insights into clear, actionable recommendations for Growth, Brand, Product, Media, and Business teams.
· Own the creation and prioritization of business briefs, ensuring objectives, target audience, value proposition, and success measures are clearly defined before execution.
· Adapt central campaigns and product propositions to the Romanian market, ensuring they are relevant, customer-focused, and aligned with local needs.
· Partner with Product, Growth, Business Lines, Media, Legal, Compliance, and other stakeholders to align local priorities with central initiatives.
· Review customer-facing communication to ensure clarity, consistency, and alignment with the tbi brand while considering local market specifics.
· Identify customer pain points, market barriers, and opportunities to improve customer adoption, engagement, and trust.
· Analyze campaign and business performance, turning data and market insights into recommendations for continuous improvement.
· Act as the voice of the Romanian market within the Growth & Marketing organization, representing local customer needs and market realities in strategic discussions.
· Build strong cross-functional relationships and influence stakeholders to deliver impactful, customer-centric solutions that support business growth.