Sr. Manager, Global CRM Strategy

Location:

Toronto

Address:

100 Queens Quay East Toronto, Ontario M5E 1V3 Canada

Job Title:

Sr. Manager, Global CRM Strategy

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview:

At Canada Goose, we are evolving how we build meaningful, long-term relationships with our customers. We are seeking a Sr. Manager, Global CRM Strategy to lead our transition from campaign-led marketing to a more precise, lifecycle-driven engagement model.

Based in our Toronto headquarters, this role is the architect of our global CRM vision—responsible for designing how we engage customers across every stage of their journey. You will translate customer insight and behavioral data into thoughtfully designed engagement frameworks that feel personal and relevant, elevating Lifetime Value (LTV).

While Lifecycle Marketing is the engine, your focus is the strategy and orchestration behind it. You will define how engagement should work across channels, ensuring execution is aligned, coordinated, and impactful across regions and touchpoints.

What You'll Do:

CRM Strategy & Roadmap

• Own and evolve the global CRM and customer strategy, defining how Canada Goose engages customers across acquisition, onboarding, growth, retention, and reactivation.
• Establish a clear, forward-looking roadmap aligned to business priorities and regional needs.
• Own the end-to-end CRM strategy. Define how we acquire and engage customers across their entire lifecycle, ensuring every touchpoint feels premium and personalized

Customer Journey Design & Orchestration

• Leverage customer insights to architect end-to-end lifecycle journeys that move beyond campaigns to always-on, behaviorally driven engagement.
• Define journey logic, triggers, and sequencing across channels, ensuring a consistent and premium customer experience.

Segmentation & Personalization Strategy

• Develop and operationalize advanced segmentation frameworks (behavioral, RFM, value-based).
• Establish “Next Best Action” strategies that enable relevant, timely, and personalized engagement at scale.

Cross-Functional Leadership

• Act as the strategic connector across Analytics, Clienteling, Regional CRM, and channel teams.
• Translate business objectives and customer insights into clear, actionable briefs for execution.
• Ensure alignment, prioritization, and consistency across all CRM initiatives globally.

Performance & Measurement

• Partner with Analytics to define success metrics focused on incrementality, LTV, and retention.
• Champion a test-and-learn culture, including A/B testing, holdouts, and continuous optimization.

Let's Talk About You:

• 7+ years of experience in CRM Strategy, Lifecycle Marketing, or Customer Growth within a global retail, luxury, premium, or hospitality environment.
• Strategic & Systems-Oriented: You think beyond campaigns, designing scalable lifecycle strategies and interconnected customer journeys.
• Customer-First: You understand how to balance personalization with brand integrity, delivering experiences that feel relevant without being excessive.
• Data-Driven: You are comfortable working with complex datasets and translating insights into clear strategic direction.
• Cross-Functional Influencer: You thrive in a matrixed, global environment—aligning stakeholders and driving clarity across teams.
• Execution Focused: You understand channel capabilities and MarTech ecosystems, ensuring strategy translates effectively into execution.

What’s in it For You?

• A company built on Canadian roots and heritage

• Your work is recognized with a comprehensive and competitive Total Rewards Program

• Opportunities for career growth through numerous internal and external programs

• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards

• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• Inspiring leaders and colleagues who will lift you up and help you grow

Salary Range:

$122,000.00 - $168,000.00 / year

About the salary range: We’re committed to being open and fair about pay. The range provided is intended as a guideline and does not represent a guaranteed offer. When we make an offer, we consider the responsibilities of the position, market data, and internal equity to ensure consistency across our team. Your actual offer will depend on your experience, skills, and alignment with the role.

Vacancy status: This posting represents an active vacancy for which we are currently hiring.

At Canada Goose, we believe that belonging goes beyond mere inclusion. It’s about being part of a community that values, supports, and empowers you. We thrive when we can be our authentic selves. Our community is built on empathy and the understanding that every individual’s experience is unique, and every voice is important. We also recognize that communities are ever evolving, and that our work is never done. At Canada Goose, belonging is more than just an ideal—it’s the key to unlocking our collective potential, taking us further together.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at [email protected].