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Job Description
Join Rauland, a division of AMETEK, and play a key role in shaping how innovative healthcare and education technologies reach and impact customers. We’re looking for a dynamic, results-driven Marketing Specialist who is excited to build and execute high-impact marketing programs that directly influence business growth. In this role, you’ll lead integrated, multi-channel campaigns that drive demand, elevate brand awareness, and strengthen customer relationships across the entire lifecycle. You’ll collaborate cross-functionally with Product Management and Sales, bringing strategic ideas to life while staying hands-on in execution. This is an excellent opportunity for a proactive marketer who thrives in a fast-paced, collaborative environment and is passionate about translating complex solutions into compelling, customer-focused stories.
What You'll Do:
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Plan and execute integrated, multi-channel marketing campaigns across healthcare and education markets; track performance and optimize results using data-driven insights
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Partner closely with Product Management and Sales to develop and align go-to-market strategies, positioning, and messaging
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Create and manage impactful marketing collateral, including brochures, presentations, case studies, and digital content to support demand generation and sales enablement
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Develop and execute content strategies to increase brand awareness and engagement across digital channels (web, social, email)
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Assist with coordination and support for trade shows, conferences, and virtual events, including logistics, promotions, and post-event follow-up
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Manage and update website content for assigned product lines, ensuring accuracy, consistency, and alignment with brand standards
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Leverage marketing analytics tools to measure campaign effectiveness, generate insights, and recommend improvements
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Collaborate with internal stakeholders and external partners, including managing relationships with advertising or creative agencies
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Support lead generation and nurturing efforts through marketing automation platforms and CRM systems
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Ensure consistent brand voice and messaging across all marketing channels and touchpoints
Do You Have?...
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent combination of education and experience)
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5–7 years of B2B marketing experience, preferably within healthcare, education, technology, distribution, or partner/VAR environments
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Strong written and verbal communication skills, with the ability to translate complex technical concepts into clear, customer-focused messaging
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Hands-on experience with marketing tools and platforms such as Salesforce (or Account Engagement), Google Analytics, Adobe Creative Cloud, and project management tools (e.g., Monday.com)
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Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment
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Experience managing external agency relationships and driving project execution
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Analytical mindset with a creative approach to problem-solving and campaign development
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Highly organized, detail-oriented, and collaborative team player
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Ability to work a hybrid schedule from Mount Prospect, IL
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Willingness to travel up to 10%
Why Us?
Rauland, a division of AMETEK, is a business unit in the Measurement, Communications and Technologies division of AMETEK. We are a leader in integrated communications technology, designing and manufacturing Nurse Call Systems for the medical industry and school critical communication systems for the education K-12 market.
Website: www.rauland.com