Job Description

The Executive Director, Social will lead social-first marketing strategy across the network's original series and brand campaigns. This role serves as an expert on social platforms, audience behavior, creator ecosystems, and emerging digital trends, translating platform intelligence into breakthrough marketing strategies that drive awareness, fandom, conversation, and cultural relevance.

Reporting to the Vice President of Social and Audience Growth, this leader will develop and oversee social strategy across all campaigns while partnering closely with Originals Marketing, Brand Marketing, Publicity, Media, Growth Marketing, Creative Services, and Events teams to ensure social is embedded from campaign inception through launch and lifecycle management.

This role requires equal parts strategist, cultural observer, platform expert, and organizational influencer.

Key Responsibilities

Social Strategy Leadership

• Establish strategic frameworks, best practices, and measurement approaches across all social marketing efforts.
• Develop platform-specific strategies that maximize audience engagement, conversation, and cultural impact.
• Translate audience insights, platform trends, and cultural moments into actionable marketing opportunities.
• Develop strategies that deepen fandom, increase engagement, and strengthen audience loyalty.
• Identify opportunities to cultivate creator communities, fan advocates, and cultural influencers.
• Ensure social channels serve as meaningful touchpoints between audiences and the brand.

Platform Expertise & Innovation

• Serve as the organization's leading expert on emerging and established social platforms including Instagram, TikTok, YouTube, Threads, Reddit, Snapchat, and future platforms.
• Advise senior leadership on platform evolution, consumer behavior shifts, and emerging opportunities.
• Identify innovative social formats, creator partnerships, and engagement tactics that can advance campaign objectives.
• Drive experimentation and learning agendas to continuously improve performance and audience connection.

Cross-Functional Campaign Leadership

• Partner closely with Originals & Brand Marketing teams to build social strategies that support title-specific and brand initiative business objectives.
• Work alongside Publicity teams to amplify earned media moments and integrate talent-driven opportunities into campaign plans.
• Partner with Media and Growth teams to align organic and paid social efforts, ensuring cohesive audience journeys and campaign performance.
• Collaborate with Creative Services to develop social-native creative concepts and executional best practices.

Team Leadership

• Foster a culture of innovation, collaboration, and platform fluency.
• Establish clear goals, priorities, and development plans for direct reports.
• Build organizational social expertise through education and knowledge sharing.

Measurement & Insights

• Define success metrics and reporting frameworks across social campaigns.
• Analyze performance trends and audience behaviors to inform future strategy.
• Deliver actionable insights and recommendations to marketing leadership and key stakeholders.
• Use data to optimize content, engagement strategies, and campaign effectiveness.

Qualifications

• 10+ years of experience in social media, digital marketing, entertainment marketing, or audience engagement.
• Deep expertise across major social platforms and evolving digital ecosystems.
• Proven track record developing social-first strategies for premium entertainment brands, media companies, streaming services, studios, or consumer brands.
• Strong understanding of audience development, creator marketing, community management, and cultural trend analysis.
• Experience leading cross-functional initiatives across marketing, publicity, media, creative, and production teams.
• Demonstrated success managing and developing high-performing teams.
• Exceptional communication, presentation, and stakeholder management skills.
• Strong analytical mindset with ability to translate data into strategic recommendations.

Compensation

$175,000 - $195,000

About STARZ

STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.” Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.

Our Benefits

• Full Coverage – Medical, Vision, and Dental

• Annual discretionary bonus and merit increase

• Work/Life Balance – generous sick days, vacation days, holidays, and wellness days

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

 

EEO Statement

Starz is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities. Starz will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.