TITLE: Site Merchant
POSITION SUMMARY
The Digital Site Merchant is responsible for executing and optimizing the online shopping experience to ensure that the AE/Aerie brand is brought to life online in a way that inspires customers, accelerates conversion, and drives profitable growth. With a strong understanding of the customer, deep product knowledge, and a data-driven mindset, this role will be responsible for leveraging effective merchandising strategies, product presentation, and data-driven insights to continuously elevate the customer experience. The Digital Site Merchant will partner closely with cross-functional teams in Omni Merchandising, Marketing, Planning, Business Strategies, and Technology to deliver a seamless customer experience aligned with omni-channel strategies and brand priorities.

RESPONSIBILITIES
Business Analytics & Insights
● Champion a customer-first approach, continuously identifying opportunities and emerging trends to improve the digital shopping experience across site and app.
● Monitor daily and weekly product level and site KPI’s and translate into actionable insights and provide recaps, hindsight analyses, and reporting to leadership and cross-functional teams to drive decision making.
● Conduct ongoing business analysis (weekly, monthly & quarterly hindsight’s) to provide sound recommendations to the cross functional team to drive preseason and in season strategic actions to grow web business.
● Leverage A/B testing and analytics to inform strategies and maximize sales and margin.
● Be the expert on the digital competitive landscape.
● Partner with marketing and SEO teams to optimize search-related traffic, product copy, and site discoverability.
Site & Product Execution
● Drive seasonal web strategy for product launches, including creative assets and site touchpoints.
● Responsible for owning the digital merchandising of the site for specific product categories with a high level of accuracy. This includes all aspects of bringing a product to life on the site (managing end-to-end product set up, category maintenance, navigation updates, etc.).
● Audit/QA of PDP’s (imagery, copy, creative), category pages, linking strategies and shops to ensure accuracy, storytelling, and conversion optimization across the site.
● Collaborate with creative, site ops, and cross-functional teams to deliver seasonal launches, site refreshes, and key marketing moments that are consistent with brand objectives.
● Partner with business strategy and marketing teams to execute leaseline tactics (countdown clocks, pop-ups, SMS campaigns, etc.).
● Provide QA of site updates and on-call support for content pushes, including off-hours when needed.

QUALIFICATIONS
● Bachelor’s Degree in Marketing, Fashion Merchandising, Business, or related field.
● 3–6 years of experience in digital merchandising, ecommerce, or omni merchandising.
● Strong analytical skills with ability to translate data into insights and actions.
● Experience with ecommerce tools and reporting platforms (PIM, Browse, GA4, Tableau) a plus.
● Excellent communication and collaboration skills; able to influence across functions and levels.
● Strong attention to detail, highly organized, and deadline-driven.
● Self-motivated, proactive, and able to thrive in a fast-paced, evolving environment.
● Flexible to support off-hours production and business-critical site needs.

Pay/Benefits Information:

Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here.
AEO may also provide discretionary bonuses and other incentives at its discretion.

Get to Know AEO

American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer with a portfolio of beloved apparel brands including American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder and Unsubscribed.

Rooted in optimism, inclusivity and authenticity, AEO’s brands empower every customer to celebrate their unique personal style by offering casual, comfortable, timeless outfitting and high-quality products that are made to last. In addition to a robust e-commerce business, we operate stores in the United States, Canada and Mexico, with merchandise available in more than 30 countries through a global network of license partners.

At AEO, we believe in the power of our people and our brands. Our Better Together culture creates a mutual desire to succeed–inspiring our community to excel, while driving future growth for the business and associates. Through experience, exposure and education we empower associates to build their unique career journey.

Inclusion, Diversity, Equity and Access at AEO

We remain committed to building an inclusive culture that is welcoming and fosters a sense of belonging for everyone. Please see more about our initiatives here.

AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.

Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.

Site Merchant

Job Description

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