Job Description
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Lead the development and execution of strategic fuel sales initiatives to drive revenue growth and expand market share.
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Identify, evaluate, and pursue high-value fuel sales opportunities within targeted commercial markets.
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Develop territory and account strategies focused on long-term customer acquisition and retention.
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Monitor market conditions, competitor activities, and fuel pricing trends to identify strategic opportunities.
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Partner with executive leadership and fuel supply teams to align sales strategies with supply capabilities and company objectives
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Develop and maintain relationships with key commercial fuel customers and high-volume strategic accounts.
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Ensure exceptional customer experience through proactive communication, responsiveness, and service coordination.
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Identify opportunities to expand customer relationships through additional fuel, lubricant, cardlock, or related services.
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Provide leadership, coaching, and mentorship to Strategic Fuel Sales Representatives and other sales personnel.
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Support the development of sales strategies, account planning, and pipeline management across the team.
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Establish performance goals and monitor team performance against sales targets and growth objectives.
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Assist in recruiting, onboarding, and training new sales personnel
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Collaborate closely with fuel supply, pricing, dispatch, and operations teams to maximize fuel throughput and delivery efficiency.
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Work with marketing and leadership teams to support market expansion initiatives and strategic growth opportunities.
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Provide market intelligence and customer insights to leadership to support pricing and supply strategies
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Develop and maintain accurate sales forecasts, territory plans, and pipeline reports.
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Monitor and analyze sales performance metrics to identify opportunities for improvement and growth.
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Utilize CRM and company systems to track sales activity, customer interactions, and business development opportunities.
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Prepare strategic sales reports and updates for senior leadership
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Strategic Sales Rep
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Occasional work is performed in an office setting.
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Frequent outside sales environments.
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Frequent work in or driving vehicle.
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Frequent visits to customer sites of various work environments.
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Frequent work around equipment, machinery, and vehicles.
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Occasional work in dusty, wet, dirty environments and exposure to fuel and fuel fumes.
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Occasional work in hot or cold environments
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Able to sit and stand for extended periods of time.
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Able to move freely around work and customer sites.
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Able to climb stairs and ladders, kneel, bend, and stoop.
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Able to lift up to 50 lbs.
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Able to walk/climb various terrains.
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Able to move about office setting to complete responsibilities.
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Frequent use of phone, computer, and office equipment
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Outside of local area less than 25
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Three or more years’ experience in sales in business-to-business environment or a related field in an associated industry.
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Strong customer service skills.
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Excellent presentation skills.
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Able to develop and close sales processes.
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Strong verbal and written communication skills.
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Strong computer skills and able to learn company systems and processes.
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Strong business acumen.
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Adheres to the company’s values and ethical expectations.
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Valid driver’s license with an acceptable driving record.
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Bachelor’s degree in an applicable field.
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Sales or operations experience in lubricant and fuel industry.
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Experience using CRM solutions and MS Office.
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Knowledge of businesses in work area.
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Experience in Marketing in business to consumer arena.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
