Job Description
The Senior Brand Manager is the strategic owner and growth leader for assigned brand(s), responsible for building long-term brand equity while delivering near-term profitable growth. This role operates with a mini-GM mindset, owning brand strategy, innovation pipeline, go-to-market plans, and business performance—while also leading execution across a complex U.S. retail environment. This position includes people leadership responsibilities, with Brand Managers and/or Associate Brand Managers reporting into the role.
• Brand Strategy & Long-Term Growth
Own the 3–5-year brand vision and strategy aligned to portfolio role and consumer opportunity.
Lead key brand initiatives as they arise, adapting priorities to evolving business needs.
• Business Ownership & Performance Management
Own brand performance across sales, share, velocity, distribution, and profitability, partnering with Finance and RGM to optimize investments and ROI.
• Consumer & Market Insights Leadership
Lead the consumer learning agenda and partner closely with the Consumer Insights team to translate insights into actionable growth strategies.
• Innovation & Portfolio Management
Lead end-to-end innovation strategy and portfolio lifecycle management, from concept to launch and optimization.
• Integrated Marketing, Trade & Go-To-Market
Partner closely with Trade/Shopper Marketing, Media, Revenue Growth Management (RGM), and Category Management teams to deliver fully integrated brand and customer plans.
• Sales & Customer Partnership
Act as a strategic brand partner to Sales and customer teams, supporting customer storytelling, sell-in, and activation.
• Global & Cross-Market Collaboration
Partner with brand and marketing teams in other markets to scale best practices, accelerate learning, and support the growth of the Barcel business globally.
• People Leadership & Culture
Lead, coach, and develop team members while reinforcing Barcel USA’s We Value the Person culture.
Bachelor’s degree in Marketing, Business, Economics, or related field.
MBA preferred.
7–10+ years of progressive experience in CPG Brand Management.
Bilingual English/Spanish preferred.
Additional Requirements
Travel expected up to 30%, including occasional international travel.
Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions.
We believe diversity drives innovation and success. We proudly welcome applications from individuals with disabilities, veterans, and women, and are committed to creating an environment where everyone can thrive.