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Partnerships Marketing Manager, Music and Premium Subscriptions, APAC
Posted Yesterday
Job Description
- Lead end-to-end marketing strategy for APAC Subscription partnerships. Develop and execute joint GTM plans aligning YouTube Premium and Music with partner business objectives.
- Identify, pilot, and expand net-new co-marketing opportunities. Experiment with new distribution models, deep product-level integrations, and lifecycle marketing within partner platforms.
- Collaborate with partners’ cross-functional teams to understand internal mechanics. Analyze partner-run initiatives to optimize user journeys, improve creative performance, and reduce funnel friction.
- Act as the strategic connector between Global Subscriptions Partnerships and APAC local leads. Advocate regional requirements and share local innovations to influence global strategy.
- Manage the APAC performance source of truth. Track, analyze, and report on partner initiative efficiency, leveraging data to dictate where to invest or pivot resources.