Digital Marketing Specialist (Program & ABM Execution)
Job Description
GFT Technologies is an AI-centric global digital transformation company. We design advanced data and AI business transformation solutions, modernize technology architectures and develop next-generation core systems for industry leaders in Banking, Insurance, Manufacturing and Robotics. Partnering closely with our clients, we push boundaries to unlock their full potential.
What are we looking for?
We are currently looking for a Digital Marketing Specialist to join our team in Madrid.
We are seeking a dynamic, detail-oriented professional with a strong execution mindset, who will play a key role in coordinating and driving end-to-end marketing programs and campaigns, ensuring their successful delivery across channels and stakeholders.
This role goes beyond campaign execution, acting as a Program & ABM (Account-Based Marketing) coordinator, ensuring alignment between marketing, sales, and content teams.
Your main responsibilities:
- Marketing Campaign Execution & Optimization:
- Plan, execute and optimize digital marketing campaigns across multiple channels.
- Monitor performance and provide data-driven insights.
- Manage lead generation and nurturing processes.
- Program & ABM Coordination:
- Coordinate end-to-end execution of marketing programs and ABM initiatives.
- Track and manage activities using project tools (e.g. Asana).
- Follow up on timelines and deliverables.
- Cross-functional Collaboration:
- Coordinate with Content Writers, Digital Marketing CoE, Designers, and Events teams.
- Align messaging with Sales and SMEs.
- Lead Management & Sales Alignment:
- Track leads and ensure smooth marketing-sales handover.
- Maintain visibility on campaign impact.
- Tools & Data Management:
- Manage Salesforce and Pardot.
- Provide reporting and analytics insights.
- Web & Event Support:
- Maintain website content in collaboration with development teams.
- Support events, webinars, and industry campaigns.
What we are looking for:
- Experience & Skills:
- Experience in digital marketing, campaign management, and data analysis.
- Hands-on experience with Salesforce, Pardot or similar tools.
- Understanding of lead generation and marketing funnels.
- Competencies:
- Strong organizational and coordination skills.
- Ability to manage multiple initiatives.
- Strong communication and stakeholder management skills.
- Languages:
- English C1 (mandatory)
- Spanish is a plus