Marketing Account Director

With more than 225 branch offices across North America, Associa is building the future of community for nearly five million residents worldwide. Our 11,000+ team members lead the industry with unrivaled education, expertise, and trailblazing innovation. For more than 43 years, Associa has brought positive impact and meaningful value to communities. To learn more, visit www.associaonline.com.

Job Description

Associa is seeking a Marketing Account Director to manage a growing portfolio of rental property management clients within its RHOME Property Management division. This role sits on a fully integrated marketing team that drives growth through strategic planning, brand and creative execution, sales enablement, demand generation, communications, PR, content, and events to deliver cohesive, results-driven campaigns across all channels.

The Marketing Account Director partners closely with the rental sales team to develop and execute integrated marketing programs that drive lead generation and support business growth. This includes campaign strategy and execution across email marketing, events, advertising, and sales collateral.

In addition, this role collaborates with rental branch leaders to provide ongoing marketing support, including client communications and retention-focused initiatives. The ideal candidate is a strong account service professional who excels at managing multiple stakeholders, translating business goals into effective marketing solutions, and delivering high-quality work in a fast-paced environment.

JOB DUTIES AND RESPONSIBILITIES:

Duties include but are not limited to:

• Manage a portfolio of rental property management clients within the RHOME division
• Partner with rental sales teams to plan and execute lead generation campaigns
• Develop and oversee marketing deliverables including email campaigns, events, advertising, and sales collateral
• Serve as the primary marketing liaison for rental branch leaders
• Support client communications and client retention initiatives
• Coordinate cross-functional marketing resources to ensure timely and effective execution
• Work closely with internal marketing team members to create and manage integrated marketing campaigns, events, and advertising programs for sales and branch clients
• Collaborate with third-party vendors to execute on-time deliverables, including direct mail, print collateral, and promotional items
• Develop and maintain strong relationships with internal clients and external vendors
• Consult with operations leadership, sales professionals, and branch leaders on marketing strategies and plans
• Manage projects from concept through completion, including coordination of content contributors, timelines and due dates, distribution lists, budgets, and adherence to brand standards and consistent messaging across channels

Requirements

KNOWLEDGE AND SKILLS

• Exceptional verbal and written communication
• Excellent time-management and organizational skills with an ability to meet deadlines
• Solution-oriented approach and willing to problem solve with clients and team
• Strong individual contributor with the ability to work both independently and collaborate with a team
• Willingness to learn email automation & survey tools, project management systems, etc.
• Ability to maintain a professional demeanor including high-pressure situations
• Excellent work ethic, positive attitude and attention to detail

EDUCATION AND EXPERIENCE:

• Proven track record with 5-10 years of ad agency or in-house marketing experience
• Bachelor's degree in Marketing, Advertising, Business or other related field
• Microsoft Office/0365: Word, Excel, PowerPoint, Outlook, Teams
• Knowledge of Asana, Slack &/or Aptly are a plus, but not required

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.