CRM Manager

ScoreBig is looking for a self-directed, highly motivated CRM Manager to join the marketing team. This role will manage the day-to-day consumer life-stage marketing programs and campaigns across the site and email touch points to achieve optimal ROI. This individual will partner closely with the Pricing and Sales teams to define inventory opportunities, develop compelling campaigns with the Creative team and work with the Product team to identify new site targeting opportunities.

 

Specifically…

 

• Manage life-stage segment programs: new/welcome, engaged, active, passive, disengaged, and dormant.
• Plan and execute compelling merchandising campaigns that align with our brand values and the consumer life-stage segment.
• Measure, analyze and present findings of campaign flights that assess inventory opportunity against placement value.
• Partner with the marketing acquisition team to design, execute and assess welcome stream messaging that achieves maximum initial purchase rate.
• Manage inventory use rights with the Sales team, asset development with Creative team and inventory data integrity with the Operations team.
• Present periodic findings of site friction points relative to marketing life-stage programs or campaigns.
• Stay current with best practices and strategies related to merchandising and campaign/content planning.
• Develop strategy and executional requirements for all customer facing communications.
• Determine an overall CRM roadmap integrating with ScoreBig’s social media and content teams to ensure a consistent on-line messaging and interaction.
• Drive quantitative marketing metrics and dashboard that support a real-time feedback loop and utilize a “test-and-learn” marketing approach.
• Work with ScoreBig’s partners to integrate offers and programs that drive targeted, incremental awareness and purchase of specific events.
• Work with ScoreBig’s creative and marketing teams to ensure strong design and content for communications that are consistent with the overall ScoreBig brand.
• Support adhoc marketing projects.

 

Success is measured by:

 

• Increased buy and repurchase rate from life-stage segments — customers find value in differentiated messaging from us because it’s relevant, targeted and compelling.
• Improved adoption, retention and resurrection rates.
• Reduction of hours spent on campaign management and increased efficiencies across ScoreBig.

• EDUCATION: BA/BS required. Advanced degree is a plus.
• EXPERIENCE: 2+ years of hands-on CRM marketing experience.
• Proven experience building and implementing successful email marketing programs and campaigns with emphasis on thorough understanding of best practices. 
• Possess thorough working knowledge with an ESP.
• Excellent project management skills, with the ability to prioritize and deliver on multiple concurrent initiatives that have significant financial impact.
• Have strong ideation capabilities and creative development process management – to leverage far-flung ideas and develop hypotheses to test against.
• Proven experience in documentation management (e.g. Confluence) and technical requirements definition.
• Experience with Google Analytics or other website measurement platforms and with marketing applications (e.g. Unica, Sailthru, Kapost, etc.)
• Experience with Tableau or other business intelligence/ data visualization software.
• Have working knowledge of SQL, HTML, XML, Photoshop, Dreamweaver a plus.
• Outstanding strategic thinking and analytical skills with demonstrated ability to synthesize facts and insights into concrete, actionable recommendations.
• Excellent communicator, both verbal and written, with the ability to influence at all levels of the organization. 
• Ability to remain focused - yet flexible – in a fast-paced Internet company environment.
• Self-starter, not afraid to be scrappy and roll up your sleeves.
• Knows what needs to be done and operates with a sense of urgency, focus and discipline.
• Sports and/or live event enthusiast a plus.
• Above all, possess the highest level of integrity, character and ethics.

• Be a part of a fun, fast-paced entrepreneurial team in a Company changing an entire industry.
• Work with incredibly smart, driven, passionate people in building a world-class, fast-growing enterprise.
• ScoreBig offers competitive salaries, benefits and equity/options at a very promising later-stage startup.
• Fun office environment, company parties/happy-hours, fully stocked kitchen and perks to live events!