Senior Executive, Hydraulic Specialist

Company :

Sime Darby Industrial Sdn Bhd

1. Product Group Management

Monitoring and manage performances of below products:-

Hydraulics Product Group

• Hoses & Couplings

• Hydraulic Pumps

• Cylinder & Rods

• Hydraulic Repair Options
• Analyze problems and opportunities and recommend marketing strategies to improve sales for above products
• Formulate and execute merchandizing programs for the above products
• Provide marketing support to branches for the above products

2. Advertising and Promotion

• Assist Manager, Product Support for Construction Industries (CU) and Resource Industries (RI) & Marketing in liaising with branches communications department to promote parts campaigns.

3. Liaison with Principal

• Together with Manager, Product Support (CI & RI) & Marketing, liaise with Principal pertaining to:
• Product group management and marketing related issues
• Development and implementation of marketing programs
• Formulating customer’s seminars to increase awareness of our merchandizing program activities and to promote the products image

4. Competitive Information

• Analyze and report competitive activities
• Track and record competitive pricing
• Conduct regular analysis of competitor strengths and weaknesses
• Work with branches to gather competitive information

5. Parts Pricing

• Assist Manager, Product Support (CI & RI) & Marketing to coordinate bi-annual Price Uupdate by parts principals & maintaining parts parameters
• To assist branches on parts pricing issues & ensure the integrity of the pricing are maintained
• To assist Manager, Product Support (CI & RI) & Marketing on parts pricing proposals to customer

6. Assist Marketing & Sales Division in achieving its Strategic goals through business / process improvement initiatives and to assist the branches to achieve their target & monitor performance.

7. To carry out after sales marketing functions or any other duties as instructed by management.