Internet Sales Consultant

Summary

Responds to Internet customer inquires and ensures that the dealership actualizes its maximum profit potential on Internet sales.
 

Essential Duties

• Essential Duties include the following. Other duties may be assigned.
• Communicates effectively with Internet customers and prospects according to their preferred method of communication, whether by phone, by email or in person.
• Has thorough knowledge of all dealership products and services.
• Satisfies the transportation needs of Internet-generated customers.
• Sells/leases and delivers to an established goal.
• Directs customers to product information resources, including those available on the Internet.
• Assists customers in selecting vehicles.
• Understands the psychology of Internet customers and works with them accordingly to draw them into the store for proper vehicle demonstration and to close the transaction.
• Checks email frequently and responds to inquiries immediately. Delivers messages intended for other departments promptly. Notifies customers that their messages have been forwarded to the appropriate personnel for prompt attention.
• Handles all Internet sales inquiries personally.
• Coordinates Internet promotions with other dealership sales promotions and advertising.
• Ensures that the website address is prominently displayed throughout the dealership, e.g., on business cards, flyers, pens and all dealership advertising.
• Researches auto-buying services on the Internet and acts as liaison with any services the dealership uses to promote its site or advertise.
• Works with webmaster to update the website frequently to attract new and repeat visitors.
• Takes photos of dealership inventory for use on the dealership site.
• Maintains an ongoing customer database to capture repeat business.
• Knows and understands the federal, state and local laws that govern retail automobile sales.
• Establishes personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals.
• Keeps abreast of new products, features, accessories etc., and their benefits to customers.
• Attends product and sales training as requested by sales manager.
• Schedules first service appointment.
• Attends sales meetings.
• Maintains a professional appearance.
• Other tasks as assigned.