Director, Advertising Operations

Company description CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment. CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader. Overview The Technology & Activation Group (TAAG) is a team of Digital Marketing technology, operations and measurement professionals supported by best-in-class technology and expertly-designed procedures.  We are looking for a Marketing Technology leader with expertise in the fields of marketing technology, media performance management and measurement, and ad operations. The individual we are seeking will be confident with senior agency executives and clients, and clear in delivering our agency point of view and recommendations. They must have the ability to translate business data requirements into technical solutions, develop measurement strategies, and manage key relationships with digital media technology, operations, data and research partners, building best-in-class capability within Publicis Collective. Responsibilities Technology & Activation Group Leadership Lead the development, documentation, and enforcement of client-specific intake and workflow governance processes, including JIRA intake, traffic sheet submission standards, taxonomy handoff protocols, revision management, approval workflows, and SLA adherence. Maintain rigorous QA standards for regulated client environments, ensuring trafficking, tags, URLs, macros, platform IDs, and documentation are accurate, traceable, and aligned to approved workflows before handoff. Work with media account teams to properly position and consult in the Technology & Activation capability Engage with media team directors to scope client-by-client Technology & Activation Group personnel and deliverables Manage assignment of resources across client teams Along with other Publicis Collective digital leadership, manage Technology & Activation Group team members’ training and career development Create and distribute simple, comprehensive, and meaningful documentation that captures the development of processes and requirements Technology Partner Adoption & Expertise Work with account teams to ensure full knowledge and utilization of existing platforms and technologies. Work with vendors to provide training as necessary. Work with account teams to determine pain points and gaps in current technology capabilities vs. ideal. Liaise between account teams and tech providers on product development roadmaps. Provide POVs and assist in architecting solutions to implement under-utilized or new product advancements / capabilities Work with account strategy and analytics teams to solve client specific business problems with technology solutions (insights, execution, measurement, etc.) New Technology Solutions Provide centralized point-of-contact between agency account teams and technology partners for potential implementation of applications to existing clients businesses; liaise with Publicis Media and Global TAAG leadership to ensure that all partnerships are fully vetted and strategically aligned Develop TAAG team to provide POV and resources to account teams considering new technologies  Develop TAAG team to provide solutions architect services for utilizing new technologies  Develop TAAG team to design and develop training modules for new technologies In the case that technology does not exist to meet a specific need, the TAAG director must be able to architect (or direct other TAAG team members to architect) a solution from the ground up, ultimately leveraging Publicis’ technology team, or a third party, to build the solution into a marketable asset for Publicis Collective. Thought Leadership Provide industry perspective on ad/marketing tech trends to account teams and clients Provide consultation and support for the development of tech and operations roadmaps within client LOB's Responsible for staying abreast of emerging tools and technology and ensuring agency and clients are using the right solutions Qualifications Minimum of 7 years of experience working with marketing technology tools and data mining / business intelligence systems (e.g. ad server and dynamic creative technology, tag management systems, DMPs, verification measurement platforms, reporting and data modeling dashboards, etc.) Knowledge of media buying purpose and process within agencies and client organizations  Knowledge of digital and traditional media planning, implementation, optimization and reporting process and technologies such as: Planning platforms/process, Ad Servers, Bid Management, DSP's, Research Partners, Reporting Partners, Tagging, Verification, Privacy, content management, site side analytics, audience intelligence, etc. Marketing technology Platforms experience, working knowledge of: Google360 products, including but not limited to Campaign Manager, SA360, DV360 Adserver/DCO/Verification tools: i.e. Innovid, Smartly, IAS, Doubleverify DSP’s i.e. DV360, The Trade desk, Amazon DSP Tag Management i.e. GTM, Adobe Launch Site measurement platforms i.e. Adobe Analytics, Google Analytics Social platforms i.e. FB, Instagram, TikTok Additional information Understanding of Technology platforms, databases, hosting environments, APIs, enterprise architecture/platforms, data structure/formats, programming logic, web dev platforms and technologies, etc. Strong leadership and management capabilities, both operationally (to ensure that tasks such as reporting & trafficking are completed on time and accurately) as well as strategically (to ensure that guidance is given to all teams on how to enhance their work product, as the Technology & Activation matures in offerings and expertise) Ability to work closely with senior agency leadership and account leadership (digital & non-digital) to provide strategic Technology & Activation direction to all account teams Ability to cultivate excellent relationships with technology, data and research partners Must be an adept communicator with the ability to explain intricate and complex technological details to individuals with varying levels of knowledge and experience. Must actively develop junior TAAG talent and work with leadership to cultivate a consultative and growing team of advertising professionals and media tech pioneer Must possess excellent English communication skills, both written and verbal. Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $121,315.00 - USD $194,220.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/7/2026.

Minimum of 7 years of experience working with marketing technology tools and data mining / business intelligence systems (e.g. ad server and dynamic creative technology, tag management systems, DMPs, verification measurement platforms, reporting and data modeling dashboards, etc.) Knowledge of media buying purpose and process within agencies and client organizations  Knowledge of digital and traditional media planning, implementation, optimization and reporting process and technologies such as: Planning platforms/process, Ad Servers, Bid Management, DSP's, Research Partners, Reporting Partners, Tagging, Verification, Privacy, content management, site side analytics, audience intelligence, etc. Marketing technology Platforms experience, working knowledge of: Google360 products, including but not limited to Campaign Manager, SA360, DV360 Adserver/DCO/Verification tools: i.e. Innovid, Smartly, IAS, Doubleverify DSP’s i.e. DV360, The Trade desk, Amazon DSP Tag Management i.e. GTM, Adobe Launch Site measurement platforms i.e. Adobe Analytics, Google Analytics Social platforms i.e. FB, Instagram, TikTok Additional information Understanding of Technology platforms, databases, hosting environments, APIs, enterprise architecture/platforms, data structure/formats, programming logic, web dev platforms and technologies, etc. Strong leadership and management capabilities, both operationally (to ensure that tasks such as reporting & trafficking are completed on time and accurately) as well as strategically (to ensure that guidance is given to all teams on how to enhance their work product, as the Technology & Activation matures in offerings and expertise) Ability to work closely with senior agency leadership and account leadership (digital & non-digital) to provide strategic Technology & Activation direction to all account teams Ability to cultivate excellent relationships with technology, data and research partners Must be an adept communicator with the ability to explain intricate and complex technological details to individuals with varying levels of knowledge and experience. Must actively develop junior TAAG talent and work with leadership to cultivate a consultative and growing team of advertising professionals and media tech pioneer Must possess excellent English communication skills, both written and verbal.

Technology & Activation Group Leadership Lead the development, documentation, and enforcement of client-specific intake and workflow governance processes, including JIRA intake, traffic sheet submission standards, taxonomy handoff protocols, revision management, approval workflows, and SLA adherence. Maintain rigorous QA standards for regulated client environments, ensuring trafficking, tags, URLs, macros, platform IDs, and documentation are accurate, traceable, and aligned to approved workflows before handoff. Work with media account teams to properly position and consult in the Technology & Activation capability Engage with media team directors to scope client-by-client Technology & Activation Group personnel and deliverables Manage assignment of resources across client teams Along with other Publicis Collective digital leadership, manage Technology & Activation Group team members’ training and career development Create and distribute simple, comprehensive, and meaningful documentation that captures the development of processes and requirements Technology Partner Adoption & Expertise Work with account teams to ensure full knowledge and utilization of existing platforms and technologies. Work with vendors to provide training as necessary. Work with account teams to determine pain points and gaps in current technology capabilities vs. ideal. Liaise between account teams and tech providers on product development roadmaps. Provide POVs and assist in architecting solutions to implement under-utilized or new product advancements / capabilities Work with account strategy and analytics teams to solve client specific business problems with technology solutions (insights, execution, measurement, etc.) New Technology Solutions Provide centralized point-of-contact between agency account teams and technology partners for potential implementation of applications to existing clients businesses; liaise with Publicis Media and Global TAAG leadership to ensure that all partnerships are fully vetted and strategically aligned Develop TAAG team to provide POV and resources to account teams considering new technologies  Develop TAAG team to provide solutions architect services for utilizing new technologies  Develop TAAG team to design and develop training modules for new technologies In the case that technology does not exist to meet a specific need, the TAAG director must be able to architect (or direct other TAAG team members to architect) a solution from the ground up, ultimately leveraging Publicis’ technology team, or a third party, to build the solution into a marketable asset for Publicis Collective. Thought Leadership Provide industry perspective on ad/marketing tech trends to account teams and clients Provide consultation and support for the development of tech and operations roadmaps within client LOB's Responsible for staying abreast of emerging tools and technology and ensuring agency and clients are using the right solutions