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Working America is the community affiliate of the AFL-CIO. With 5 million members, Working America recruits and mobilizes people who do not have a union on the job in support of working families’ issues.

Our Media Director will work to engage our members and the communities we serve year-round. Join us, as we communicate the aspirations and needs of the working class.

The Media Director is responsible for spearheading robust media strategies for Working America, ensuring a blend of traditional and digital communications that amplify the visibility of the organization and our engagement with working people. Help us tell stories that matter.

Reports to: Executive Director

Key Responsibilities

Media Strategy and Platform Integration

Direct and manage the organization's marketing functions across all media.
Oversee the ideation, development, implementation, and evaluation of holistic media plans that seamlessly integrate traditional, digital, and emerging platforms.
Stay on top of digital marketing trends and evaluate them for Working America's potential implementation.

Brand Content and Engagement and Message Crafting

Manage all creative marketing communications content for the organization, driving and implementing overall brand strategy that is focused on producing high-quality, impact- driven content, and working cross-functionally to achieve these outcomes.
Direct analytics-informed and targeted outbound communication initiatives with Working America members and the general public, creating content and strategies that engage all portions of a community with a focus on majority female, BIPOC, non-college-educated, and working-class audiences.
Experiment with unconventional brand assets, content formats, and storytelling techniques.

Data-Driven Insight

Work closely with the executive team and directors to curate data-centric campaigns, underpinned by strategic insight and alignment with overarching marketing strategies.
Engage with internal analytics teams to extract, implement, and optimize insights across campaigns.
Analyze, report, and share insights, strategies, and optimizations from our collective media presence.

Organizational and Team Leadership

Effectively hire, supervise, mentor, promote, demote, discipline, and terminate Media Communications staff.
Forge a strong alliance with the field, programmatic, and technology teams throughout the organization, ensuring the utilization of skill sets with broader expertise..
Hires and manages relationships with vendors or freelancers.
Serve as a key member of the Leadership team.
Other duties as assigned.

Qualifications

10+ years in media strategy and communications, with at least 5 years in a supervisory role.
Prior media agency, entertainment sector, or political campaign experience is desired.
Comprehensive grasp over diverse media platforms, ensuring cost-effective and target- aligned media choices.
Ability to engage and influence senior management with strong presentation skills.
Proficient in data-driven decision making and media planning.
An agile mind that combines creativity with strategic thinking.
Stellar organizational and multitasking skills, capable of thriving in a high-pressure environment.
Demonstrated adaptability in dynamic work settings.
Proven supervisory skills complemented by a proactive, positive, and team-centric demeanor.
Possess a lived or experienced understanding of the communities we organize in, particularly in efforts to communicate in communities that are majority female, BIPOC, non-college educated, and working class.
Demonstrate and apply a strong comfort level with various content creation technologies, tools, and platforms, ensuring that the brand maximizes the potential of current tech trends and innovations.
Lead with a technologically agile mindset, adapting to new and emerging content creation tools and platforms, ensuring that the brand remains relevant and ahead of the curve in a rapidly evolving digital landscape.
Ability to work long and irregular hours as necessary.

Location

Washington, DC, in person 5 days/week at the national office at 815 16th St. NW Washington, DC

Position

Full-time
FLSA Classification: Exempt

The salary range starts at $155,304 and will be commensurate with experience. Includes medical insurance and 401(k) with employer contribution.

Working America is an equal opportunity employer. Working America is committed to building a diverse workforce and encourages applications from women, people of color, LGBTQIA and other non-conforming individuals, and individuals with disabilities.

Applications will be reviewed on a rolling basis. To apply, please upload your resume and respond to the application questions. This search is supported by NRG Consulting Group. Please reach out to [email protected] with any questions.

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Working America - Media Director

Job Description