Job Description
Overview of role
An experienced, proactive and commercially minded professional is required to lead and deliver the Firm’s Marketing & Business Development (M&BD) initiatives. This role will take ownership of key strategic projects, drive client development activity and support revenue growth across practice areas. The successful candidate will be a confident self-starter with strong leadership, organisational and stakeholder management skills, capable of operating in a fast-paced, global environment while providing direction to junior team members.
Duties, Responsibilities & Person Specification
An experienced, proactive and commercially minded professional is required to lead and deliver the Firm’s Marketing & Business Development (M&BD) initiatives. This role will take ownership of key strategic projects, drive client development activity and support revenue growth across practice areas. The successful candidate will be a confident self-starter with strong leadership, organisational and stakeholder management skills, capable of operating in a fast-paced, global environment while providing direction to junior team members.
- Lead business development planning for practice areas, working closely with partners to identify opportunities, develop strategies and drive revenue growth.
- Support and challenge stakeholders on client targeting, cross-selling and pipeline management.
- Oversee the preparation, quality and delivery of pitches, proposals and presentations, ensuring a strategic and client-focused approach.
- Track pipeline activity and analyse win/loss outcomes, providing insights and recommendations.
- Oversee CRM strategy and usage across practice areas, ensuring data integrity, meaningful reporting and actionable insights.
- Drive client development initiatives, including key client planning, relationship mapping and engagement strategies.
- Monitor and evaluate client interactions, ensuring post-meeting follow-ups and actions are effectively executed.
- Lead the development and implementation of marketing campaigns aligned with firm priorities.
- Ensure all marketing materials, communications and digital content are on-brand and consistent with firm guidelines.
- Oversee website content, including practice pages, lawyer bios and campaign-driven updates.
- Deliver high-quality market, client and competitor analysis to support strategic decision-making.
- Identify market trends and opportunities, providing actionable insight to partners and leadership.
- Lead the planning and execution of client events, seminars and marketing campaigns, ensuring alignment with business objectives.
- Evaluate ROI and effectiveness of events and campaigns, making recommendations for future activity.
- Represent the M&BD function at key events where appropriate.
- Manage marketing budgets in collaboration with senior stakeholders, ensuring effective allocation of resources.
- Oversee vendor relationships, including negotiation and performance management.
- Ensure compliance with internal financial and procurement processes.
Education, Skills & Experience
- Significant experience (minimum of 5 years) in a marketing and/or business development role within a professional services environment (legal/professional services preferred).
- Educated to degree level, preferably in marketing, business or a related discipline.
- Strong commercial awareness with the ability to translate strategy into actionable plans.
- Demonstrated experience managing pitches, campaigns and client development initiatives.
- Excellent stakeholder management skills, with the confidence to influence senior stakeholders.
- Strong analytical skills, with experience in reporting and using data to drive decisions.
- Proven ability to manage multiple priorities and deliver under pressure.
- Excellent written and verbal communication skills, with high attention to detail.
- Advanced proficiency in Microsoft Office (Word, Excel, PowerPoint); experience with CRM systems essential.
- Experience managing budgets and vendors is highly desirable.