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Job Description
- Develop an understanding of client needs basis their Marketing Objectives (MOs)/Customer Business Objectives (CBOs), measurement objectives and provide optimal measurement strategy and define right key performance indicators based on their eligibility criteria.
- Design and execute measurement studies Conversion Lift (CL) studies, media mix modeling calibrations etc.) for clients and optimize for success ensuring there is a StatSig read on uplift.
- Partner with Account Executives (AE) and media effectiveness rPL (rPSA) to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.
- Provide knowledge of measurement platforms (e.g., Ads, GeoX or CL platforms) and advanced investigative skills to design measurement studies.
- Model results and triage to return on investment analysis on the broader media plans. Analyze attribute lift, across channels to inform the right channel strategy.