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Product Marketing Manager, Social Growth, Ads Marketing
Posted 2 weeks ago
Job Description
- Lead end-to-end social media strategy for Google Ads across social media platforms, YouTube and emerging platforms, partnering with cross-functional teams to create "social-first" launch moments for new AI-powered features and advertising tools.
- Monitor industry trends and community sentiment by engaging with digital marketers and influencers to build brand loyalty and address user feedback in real-time.
- Collaborate with creatives and agencies to produce social-first video, infographics, and thought-leadership assets that drive the engagement.
- Partner with paid media teams to build and scale a paid social lead generation engine that creates a predictable pipeline for sales teams, with a focus on upsell and cross-sell opportunities with existing customers.
- Optimize key performance indicators, social-reach and engagement by leveraging social listening tools and platform analytics to iterate on content.