Senior Campaign Marketing and Operations Manager - TikTok Local Services

Team Introduction TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

Responsibilities:

1. Plan and implement local service campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.
2. Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign analysis. Good ability to abstract general insights and strategies to support business development.
3. Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategy through platform campaign/events.

Minimum Qualifications:

• Bachelor's degree in business, marketing, or a related field.
• Minimum 5 years of operation related work experience, experience in lifestyle business/e-commerce and content marketing.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

• Data-driven mindset and strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions.
• Excellent negotiation skills and cross-functional collaboration and integration capabilities.
• Clear logic, strong execution ability and strong self-drive.