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Job Description
What You’ll Do:
We're hiring a Director of Demand Generation to architect — not just operate — the demand engine for Nue's next phase of growth. This is the missing link in our marketing leadership team: the person who turns positioning into pipeline, owns the integrated demand architecture across SEM, SEO/AEO, the website, paid social, ABX air cover, and emerging channels, and partners across product marketing, growth, content, and sales to make the system actually work.
You'll join a marketing leadership team that's already operating cross-functionally and a company that's in active rebuild mode — new positioning ('agentic revenue architecture'), a new website launching in four months, and a fundraising round in motion. If you've ever wanted to design the demand engine instead of inheriting one, this is that moment.
This role reports to the CMO and is on a clear path to Head of / VP of Demand or Growth as the team scales. We hire leaders first and let them build their teams.
Responsibilities:
Architect the demand engine
- Design and own the integrated demand architecture across paid, organic, owned, and earned channels — built as a system, not a stack of channel tactics
- Translate Nue's positioning ("agentic revenue architecture") into a buyer journey that captures, nurtures, and converts the multi-stakeholder enterprise committee (RevOps, Finance, CRO, Sales Ops)
- Set the channel-by-channel prioritization, sequence, and budget logic — and reset it as the market and the company move
Lead the website rebuild
- Co-own the launch of Nue's new website — information architecture, persona-to-page mapping, structured data, conversion paths, and measurement
- Make the site the foundation every other channel sits on top of, not an afterthought to channel work
Win in AEO and LLM visibility
- Stand up Nue's Answer Engine Optimization program from the ground up — citation modeling, answer-pattern content, structured data, and multi-LLM testing across ChatGPT, Claude, Gemini, and Perplexity
- Build LLM visibility into a defensible advantage as zero-click search reshapes how enterprise buyers find solutions
Own SEM, paid social, ABX air cover, and emerging channels
- Run SEM as our fastest learning lever — fast signal, sharp budget discipline, and a kill rule for low-pipeline-ratio campaigns
- Lead paid social and third-party media buys with an ABM-first lens (broad B2B social rarely earns its budget)
- Partner with the VP, Growth on ABX air cover for strategic accounts; co-own OOH agency selection and measurement
- Run controlled experiments on emerging paid-AEO surfaces (ChatGPT self-service ads, etc.) with real test design, not buzzword chasing
Measure what matters
- Pipeline ratio (return on ad spend) as the unifying lens across every channel
- Start with last-touch and self-reported attribution; evolve toward multi-touch as the data matures
- Defensible measurement frameworks for hard-to-measure spend (OOH, brand, dark funnel) — earn the budget to scale, not false precision
Operate AI-first
- Use AI as a force multiplier — Claude, ChatGPT, Profound, agentic workflows — to move at the speed Nue's stage demands
- Build an architectural alternative to legacy ABM platforms;
What You'll Bring:
- 10+ years in demand generation, growth, or performance marketing leadership, ideally in B2B SaaS with enterprise motion
- Track record of architecting demand engines — not just operating channels someone else designed
- Real, recent expertise in AEO / LLM visibility (Profound or equivalent, answer-pattern content, structured data, multi-LLM testing). This is a must-have, not a plus
- Proven SEM, SEO, paid social, and conversion optimization fundamentals — with the budget discipline to kill what isn't working and reinvest
- Hands-on experience leading a website rebuild and conversion architecture
- Comfort partnering with sales and RevOps on enablement, ICP discipline, and close-rate problems — not just lead volume
- Architect-level instinct on AI tooling: AI is a personal practice, not a slide deck. Bonus if you've replaced a legacy platform with an AI + API stack
- Team-design instinct: a point of view on first hires, in-house vs. agency, and OOH partner selection
- Opinionated, fast, and biased to action. We reward people who break things over people who wait to be told what to do
Why This Role, Why Now
- Greenfield demand engine. The architecture is yours to design
- Foundational moment. New positioning launched, website rebuild in motion, new brand unfolding — every piece you build compounds
- Equity timing. Joining now lands you on a step-change valuation curve, not after it
- Real autonomy. Tight, senior leadership team that gives direction and gets out of the way
- AI-native by default. We move at the speed AI makes possible — and the team is built around that