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Brand Manager

ShanghaiPosted 3 days ago
Full-timeremote

Job Description

KEY ACCOUNTABILITIES:

Integrating Customer Insights & Analytics

  • Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areas

  • Extracts key findings from clinical literature to use in driving strategies/tactics for customers.

Brand and Portfolio Strategy

  • Prioritizes appropriate targeting, positioning and messaging across all customer segments

Marketing Mix and Execution

  • Drives consistent execution of product strategy with appropriate key performance indicators

  • Design and execute innovative projects through working with cross-function teams to ensure achievement of project KPI

  • Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve objectives

  • Develop roubust promotional mix and setup training for sales team

  • Ensures compliance with finance and budgeting practises, and manage budget within agreed limits

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

  • Minimum bachelor’s degree

  • Major in medical, pharmacy is desired, other majors such as biology, biological chemistry and marketing will also be considered

Experience & knowledge:

  • At least 2-3 years experience in the pharmaceutical industry, or consulting firm with extensive health care experience

  • Experience in multinational company is must

  • Experience in new launch experience is desired

Core competencies:

  • Good level of English language (spoken/written)

  • Proactive and independent attitude

  • Strong analytical skills and learning agility

  • Experience with building forecast models, valuations, PowerPoint presentations

  • Excellent project management skill

  • Good team working and cross-functional capability

  • Adaptability/Flexibility

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

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Brand Manager at Sanofi | Renata