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Job Description
- Create content across various formats to drive user awareness, consideration and engagement supporting Grow with Google's program goals. Coordinate daily execution of content production and implementation with external agency partners.
- Tailor messaging for distinct audiences and write the copy that will resonate with each of the target audiences. Maximize the value of existing content by repurposing it across different channels and formats.
- Map content assets to the customer journey to ensure users receive relevant information at every stage, as they explore or enroll into Grow with Google programs.
- Collaborate with internal stakeholders to align content roadmap with broader Grow with Google initiatives.
- Own and maintain the content calendar to organize production timelines and align deliverables with Growth Marketing campaigns in coordination with channel leads across email, social, and web to identify synergies.