Marketing Specialist

The Marketing Communications Specialist supports the Senior Manager of Marketing Communications by handling tactical execution, production, coordination, and management of dealer-focused communications programs. This role has a strong emphasis on creating and distributing dealer-oriented content, overseeing point-of-sale (POS) materials and inventory, maintaining the Marketing Materials Website (the central hub for dealer resources), managing sales promotion programs (including SPIFFs—Sales Performance Incentive Funds), supporting PR and earned media efforts, and ensuring brand-compliant, high-quality assets and incentives are delivered efficiently to the dealer network to boost support, sales performance, relationships, and brand alignment.