Creative Director - Brand & Marketing

Summary

Carl Friedrik is a luxury travel and leather goods brand on a mission to become the travel lifestyle brand of choice for discerning globetrotters. 

London-born and founded in 2013, we empower modern travellers with timeless luggage, bags and accessories that perform year in, year out. We're hiring a Creative Director to lead our brand direction and creative output across every channel our customers touch.

Role description

The Creative Director leads Carl Friedrik's brand direction and is responsible for everything that shapes how our audience perceives us; art direction, design, voice and positioning. You will lead and grow our creative team, manage product and campaign launches end-to-end, and ensure every asset we ship reflects the craft and considered design that defines the brand.

This role sits at the intersection of brand, marketing and growth. You'll report jointly to our co-founder and Head of Marketing, and work closely with teams across the business: marketing, retail, wholesale, product and partnerships.

Who you are

You are a senior creative leader with a strong aesthetic sensibility and sharp commercial thinking. You understand that great creative is purposeful: every campaign and asset is made to drive brand perception and business growth. You hold a high bar for craft, in imagery, copy and design, and know how to instil it across a team. You've built your career in-house at brands you believe in, producing beautiful work with both small and large teams.

You are an excellent operator. You prioritise ruthlessly, delegate effectively, and deliver on deadlines. You're cost-conscious by default, thinking about budgets and trade-offs from the start. You thrive in a fast-paced, high-growth environment.

Your responsibilities

Lead brand direction

• Own Carl Friedrik's art direction, voice and creative positioning across every touchpoint;

• Oversee and instill the brand message consistently across the company.

Lead creative output

• Direct the production of digital assets: imagery, ads, emails, socials, landing pages, product pages and web design;

• Manage creative for product launches and campaigns end-to-end, from ideation through to delivery;

• Develop creative for Carl Friedrik’s retail stores (London and New York City), wholesale presentations and corporate partnerships.

Lead the team

• Manage 3 direct reports initially (Art Director and Designers), with scope to grow;

• Prioritise workload, delegate effectively and ensure deadlines are consistently met;

• Develop and maintain a network of freelance photographers, film-makers, designers and agencies.

Drive brand and business impact

• Think commercially: every project should have a clear purpose and drive measurable impact;

• Manage creative budgets with rigour, presenting alternatives at different price points where appropriate;

• Liaise with internal stakeholders and external partners.