APAC Senior Retail Marketing Executive

Job Title: APAC Senior Retail Marketing Executive

Team: Marketing 

Location: Tokyo, Japan  
Reports to: Head of Marketing 
 

 About Brompton 

We make bikes that move differently. Every fold, every ride, every detail matters. At Brompton, engineering and craft meet freedom of expression. Each bike invites you to explore your city, your routine, and yourself in new ways. 

We don’t just make bikes. We shape possibilities. Over fifty years of innovation flow through every frame, and every team member helps shape what comes next. We are looking for a Senior Retail Marketing Executive to help us keep moving differently. 

 
About the Role 

As Brompton continues to scale its retail footprint across Asia Pacific, this role plays a pivotal position in shaping how the brand shows up in every store, every city, every touchpoint in APAC.

Based in Tokyo, the APAC Senior Retail Marketing Executive is responsible for setting the retail marketing vision and guidelines for both Brompton owned & licensed stores, and our dealer network across the region. This role is hands-on by nature, while also operating at a strategic level, developing retail frameworks, elevating customer experience, and ensuring brand consistency across physical and digital retail environments.

Japan will be the first and most critical market of focus, acting as the blueprint for wider APAC implementation. The role works closely with the retail store team, sales, marketing, operations, and the central team in London to translate brand & customer strategy into commercial, best-in-class retail execution. This is a senior individual contributor role with regional influence, high autonomy, and strong visibility to leadership. 

Key Responsibilities 

APAC Retail Marketing Strategy & Leadership 

• Define and own the APAC retail marketing framework covering owned & licensed stores and dealer partners 

• Establish clear guidelines for in-store and online retail touchpoints, including VM, POS, launches, storytelling, and service experience 

• Act as regional subject-matter expert for retail marketing, providing guidance and support to local teams and partners 

• Translate global brand strategy into regionally relevant retail execution 

 Japan Market Ownership (Blueprint Market) 

• Lead retail marketing delivery for Japan, setting the benchmark for APAC 

• Partner closely with the Japan sales and marketing teams to deliver integrated retail plans 

• Support owned & licensed stores and key dealers with local area marketing, social activation, and community engagement best practice 

Customer Experience & Journey Excellence 

• Champion a connected, customer-first retail journey across physical and digital touchpoints 

• Ensure consistency between in-store experience, e-commerce, and local digital channels 

• Continuously assess and evolve retail standards to elevate brand perception and conversion 

Visual Merchandising & POS Governance 

• Own end-to-end VM and POS strategy for APAC 

• Brief, develop, and deliver VM/POS assets in collaboration with central and APAC teams 

• Maintain and evolve retail guidelines; train and enable stores and partners 

• Oversee implementation quality across markets 

Retail Campaigns, Launches & Activation 

• Lead retail execution for product launches, seasonal campaigns, and key brand moments 

• Coordinate cross-functional timelines with sales, marketing, and operations 

• Support store openings, refresh, pop-ups, and events 

Commercial & Operational Management 

• Manage retail marketing budgets, suppliers, procurement, and cost efficiencies 

• Track performance, ROI, and effectiveness of retail initiatives 

• Deliver structured reporting to stakeholders 

Stakeholder & Partner Management 

• Work closely with central brand, retail, and marketing teams 

• Partner with dealers and key accounts on joint marketing initiatives 

• Act as a trusted senior counterpart to internal and external stakeholders 

Additional Duties 

• Champion Brompton’s B Corp values across retail environments 

• Drive continuous improvement in retail marketing processes and standards 

• Support APAC market expansion and new store readiness as required 

Skills 

• Strategic thinker with strong execution discipline 

• High standards and attention to detail 

• Confident communicator across cultures and seniority levels 

• Collaborative team player with natural leadership presence 

• Customer-obsessed and brand-driven 

• Comfortable navigating ambiguity in a fast-scaling environment 

 
What you’ll bring 

• 7+ years’ experience in retail marketing within a premium or lifestyle brand 

• Strong experience across both owned retail and wholesale/dealer environments 

• Proven ability to operate strategically while remaining hands-on 

• Experience working in a regional or global role, ideally across APAC 

• Strong VM and POS project leadership experience 

• Proven track record managing complex, multi-market retail initiatives 

• Commercially minded with strong reporting and analytical capability 

• Experience managing budgets, suppliers, and agencies 

• Line management or senior project leadership experience preferred 

 
What Success Looks Like 

• APAC retail marketing guidelines and toolkits established, adopted, and consistently executed 

• Japan retail experience positioned as best practice for APAC 

• Improved brand consistency and customer experience across dealer and owned stores 

• On-time, on-budget delivery of retail marketing initiatives and launches 

• Clear commercial and experiential reporting tied to retail performance 

Why Brompton? 

Because we make bikes that surprise and delight, we want people who do the same. Your work matters. You’ll get hands-on, tackle real problems, and see the results on the streets, on the train and across cities around the world. At Brompton, craft, curiosity and community come together every day and you’ll be part of it. 

Benefits at Brompton:

Brompton offers you an excellent working environment with enthusiastic colleagues who get along, communicate and co-operate well with each other. The working climate is informal, but we work hard. Next to good terms of employment, Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment. We are all proud to be part of Brompton Bicycle Ltd; we all share the same passion and dedication to the company and the product, despite any differences in cultural backgrounds and skills.

• 9 Day Fortnight – This is a flexible working pattern which individuals can opt in for where an employee works their contractual hours across 9 days instead of 10 days. (i.e. 80 hours across 9 days instead of 10 days). This mean the individual would work an additional hour across Monday to Thursday (across the 2 week period) to gain their Friday off.

• Annual Leave – 10 days annual leave during probation, increasing to 20 days after

• Competitive Salary – Plus workplace pension scheme and profit share bonus.

• Brompton Discount - Get ready to bike in style, as all employee’s receive up to 60% off their very own bike and accessories, plus there are discounts for your friends and family too.

• Staff Loan Bike – All employees are eligible to receive a Brompton Bicycle which they can use free of charge for up to 3 months

• Learning and Development - Access to free LinkedIn Learning and opportunity to devote some of your time at work to personal development. We value professional development and actively promote internal promotions and opportunities.

• Benefits - Workplace Pension Scheme, Flexible Working, Cycle to Work Scheme and other benefits.

• Mental Health – We provide access to a confidential EAP that offers counselling, resources and support for various mental health challenges.

• Paid Leave – We offer an enhanced Family, Paternity and Maternity leave pay.

Diversity, Equality and Inclusion Commitment

Regardless of age, disability, race, gender, religion, sexual orientation, culture, educational background, parental status, neurodiversity or disability - whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, we want to hear from you.

Our Values

We Take Pride - Quality is born in the details

We Build Community - A Brompton brings people together

We Are Human - Being ourselves create magic

We Are Curious - Inspiration is everywhere

We Bring Energy - Our movement and momentum are infectious