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Job Description
The Digital Platform Specialist I (Lead Generation) supports the organization's demand‑generation efforts by building and updating landing pages, forms, and email assets using established templates. The role maintains and optimizes the HubSpot platform, monitors lead flow through the sales pipeline, and provides onboarding and day‑to‑day support for platform users. This specialist also maintains the pay‑per‑click (PPC) campaigns, ensuring accurate tracking, performance reporting, and continuous optimization to improve lead quality and conversion outcomes.