Digital Advertising Manager

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we’ve built multiple sales channels across DTC websites and third-party marketplaces. We’re passionate about designing inspiring, on-trend furniture that brings customers’ home décor dreams to life.

We are seeking a new member to join our e-Commerce team. Are you ready to be part of something amazing?

Role Overview

The Digital Advertising Manager is responsible for driving revenue growth and advertising effectiveness across Maxwood's portfolio of ecommerce brands. This role leads campaign strategy, execution, reporting, and optimization across Google, Microsoft, Meta, Shopping, and other digital advertising channels.

This is a high-impact position within a fast-growing organization where the right person can make a measurable difference in revenue, return on ad spend, and overall marketing performance.

Responsibilities

• Plan, develop, and execute comprehensive paid media strategies across Google Ads, Microsoft Ads, Google Shopping, Meta (Facebook & Instagram), and other digital advertising channels

• Manage and optimize advertising campaigns to ensure performance remains within established KPI targets

• Monitor campaign performance and provide structured daily, weekly, and monthly reporting through automated dashboards and trackers

• Conduct A/B testing across ad creative, audience targeting, and bidding strategies to maximize performance

• Perform ongoing account analysis and identify opportunities for optimization and growth

• Create actionable recommendations based on campaign data and performance trends

• Partner with Brand Managers to understand business objectives and implement advertising solutions that support company goals

• Coordinate with team members managing marketplace advertising channels such as Amazon and Wayfair to ensure alignment across platforms

• Ensure campaigns and creative assets are deployed consistently across multiple channels

• Develop media mix recommendations and assist with advertising budget allocation decisions

• Maintain a strong understanding of advertising technologies, emerging platforms, and industry best practices

• Support special projects and additional business initiatives as needed

What Success Looks Like

• Increased revenue and return on ad spend across paid channels

• Consistent campaign performance within target KPI ranges

• Data-driven optimization and continuous performance improvements

• Accurate reporting and actionable business insights

• Effective collaboration across Ecommerce, Brand, and Marketplace teams

• Strategic budget allocation that maximizes advertising effectiveness

Requirements

• 4+ years of experience in ecommerce advertising management

• Minimum 2 years of hands-on experience with:

  • Google Ads and Microsoft Ads (Search & Shopping)

  • Meta (Facebook & Instagram) campaign management

  • A/B testing and campaign optimization

• Strong understanding of digital marketing technologies, audience targeting, attribution, website analytics, and media tracking tools

• Demonstrated success optimizing campaign structure, bidding strategies, and advertising performance

• Strong analytical skills including data manipulation and campaign performance analysis

• Ability to evaluate click-through rate, conversion performance, spend efficiency, and creative effectiveness

• Google Ads Certification preferred

• Google Analytics Certification preferred

• Excellent written and verbal communication skills

• Agency experience is a plus

Core Competencies

• Highly self-motivated and data-driven

• Strong organizational and analytical skills

• Collaborative and team-oriented

• Comfortable managing multiple priorities in a fast-paced environment

• Adaptable and solution-focused

• Professional and confident communicator

• Flexible and able to work effectively with a variety of personalities

Benefits

• 401(k) matching

• Dental Insurance

• Employee Discount

• Flexible Schedule

• Flexible Spending Account

• Health Insurance

• Life Insurance

• Vision Insurance

• Paid Time Off

Work Location

Charleston, SC (Daniel Island Headquarters)