Job Description
Job Details
Role Purpose:
Execute Marketing Communication in Sales Area, including advertising, sales promotion, PR exhibits and trade exhibition to support GTM Strategy & execution program in area.
Key Responsibilities:
Marketing Communication
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Execute branding and communication programs in Sales Area.
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Execute promotion programs by which consist of Above the Line (ATL), Below the Line (BTL), Brand Activation, Marketing Public Relation (MPR).
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Execute good working relation with community, develop communication’s program in Sales
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Area through sponsorship activities, expo, off air event and marketing event
Development of GTM plan
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Support the development of GTM plan and coordination in preparation for launch across stakeholders in HQ and Area
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Coordinate with all cross function that related with the launched product and active give some input for any rooms of improvement
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Define GTM Strategy and contribution needed from all entire cross function and follow up with respective function for the implementation
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Monitoring all progress of GTM implementation trough checklist and other update status document
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Identify potential issued in implementation phase and find solution
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Follow up market insight from regional team and use it for the feedback for the next campaign
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Active course correction as and when is required
Support the performance (KPI) monitoring of the Program
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Support the analysis weekly/monthly report of on the ground activities program & give high level summary for the next improvement
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Try to get insight for improvement especially for underperformance SA & give some input for improvement
Campaign concept
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Support in create concept for new on the ground campaign program in respective area include:
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Proposal (incl. budget & supporting needed)
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Assess with trial / pilot in some certain area
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Some improvement for final concept
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Socialization & implementation
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Reporting & feedback
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Team Collaboration
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Execute and achieve functional goals given by managers
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Work co-operatively with other team members to accomplished delegated tasks assigned by managers
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Provide continuous inputs on business process and systems improvement in order to ensure delegated tasks are completed in timely and efficient manner
Requirements
Qualification:
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Bachelor degree in Business/Engineering or related field
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Understanding in Market Segmentation
Related Experience:
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Minimum 2 years experience in sales & marketing area
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Able to demonstrate leadership role in recent projects which involve cross functional effort within the company
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Good understanding of commercial operation of the business and able to work in different roles within the Group
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Preferably has been doing several projects/roles within commercial functions.
Skills:
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Good communication skill
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Good relationship
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Successful implementation of campaign