Marketing Specialist - External outsourced

Job Summary

We are seeking a dynamic and results-driven Marketing Specialist to plan, execute, and optimize both digital and traditional marketing initiatives. This role requires a creative thinker with strong analytical skills who can manage integrated campaigns across online platforms and offline channels to drive brand awareness, customer engagement, and revenue growth.

1. Digital Marketing

• Develop and implement digital marketing strategies across social media, email, website, and paid advertising channels.
• Create and oversee content for websites, blogs, newsletters, and social media accounts.
• Monitor campaign performance using analytics tools and provide data-driven insights.
• Coordinate with designers and content creators to ensure brand consistency.

2. Traditional Marketing

• Plan and execute offline campaigns including print ads, brochures, flyers, .. etc
• Coordinate participation in trade shows, exhibitions, roadshows and corporate events.
• Develop promotional materials and liaise with vendors.
• Support in-store marketing initiatives and point-of-sale promotions.

3. Campaign & Brand Management

• Develop integrated marketing campaigns that combine online and offline efforts.
• Ensure consistent brand messaging across all channels.
• Track ROI and prepare performance reports for management.
  

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–5 years of experience in digital and traditional marketing.
• Preferably has graphic design skills
• Strong understanding of SEO, SEM, social media marketing, and email marketing.
• Experience with offline marketing channels and event coordination.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.