Job Description
Chief Growth Officer
About 5W
5W is the AI Communications Firm, helping brands build authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. We combine public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research.
Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O'Dwyer's, named Agency of the Year in the American Business Awards®, Top Place to Work in Communications 2026 by Ragan, and a Digiday WorkLife Employer of the Year. We serve clients across B2C, B2B, Public Affairs, Crisis Communications, and Digital Marketing. www.5wpr.com
The Role
5W is looking for a Chief Growth Officer to own new revenue and build the pipeline that takes us from a top U.S. PR agency to the category-defining AI Communications Firm. This is an executive-level commercial leadership role with a clear Year 1 mandate: close $10M+ in new ARR.
What You'll Own
- New business pipeline across PR, GEO, AI visibility, digital, influencer, and crisis practices
- Outbound BD team and inbound conversion
- Pricing strategy and packaging for the AI service line ($25–75K/mo retainers, $1M+ anchor accounts)
- Cross-sell motion across the existing client book — every client buys at least two practices
- Partner channel development: martech, AI platforms, and holding company referrals
- Personal closer presence on every deal $500K+
Year 1 Targets
- $10M+ in new ARR
- 3 anchor clients at $1M+
- 60% measurement/analytics attach rate on retainers
- Average deal size up 40%
What We're Looking For
- 10+ years selling services at $1M+ deal sizes — agency, consulting, or martech
- Proven experience building and running a BD organization, not just carrying a number
- Fluency in how AI is reshaping buyer research — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews — and the ability to sell into CMOs and General Counsel without a deck crutch
- Track record beats pedigree. Show us the number.