How You’ll Contribute:
The role of the Diversified Cisco Alliance Manager (DCAM) is focused on driving strategic growth and partnership initiatives within the Cisco Alliance ecosystem and portfolio. It is the DCAM’s primary responsibility to develop and foster collaborative relationships with Cisco and its partners, maximize Cisco incentives, conduct pipeline-generating activities, promote sales motions to expedite the sales cycle, and lead account mapping sessions between sales teams. These responsibilities are to be performed to foster growth within the workplace collaboration and media business lines. The DCAM will work in tandem with the Cisco Partner teams to develop successful customer-facing material and events to drive awareness, increase overall sales, and contribute to the overall success of the business.
Location: US - Virtual
What You’ll Do:
Alliance Ownership & Strategic Leadership
Serve as the primary manager liaison between Diversified and Cisco across global and regional teams
Establish multi-level relationships across Cisco (field sales, specialist teams, partner org, executives)
Align Cisco partnership to Diversified’s global business plan, revenue targets, and growth motions
Drive executive-level governance, cadence, and accountability frameworks
Global Growth Strategy & Business Planning
Own and operationalize the Cisco growth plan across all regions:
Build and execute joint business plans with Cisco
Translate strategy into regional execution plans and KPIs
Align to the 4 growth levers:
Standardize what we sell
Industrialize how we sell
Monetize lifecycle (LAER)
Expand through product solution adjacencies
Ensure alignment to:
Revenue targets
Services attach and lifecycle revenue
Pipeline coverage and conversion metrics
Co-Sell Execution & Account Alignment
Lead formal co-sell motion with Cisco across geographies
Enforce AE-to-CAM alignment and structured account mapping cadence
Drive:
Top 50 strategic account plans
Whitespace account campaigns
Expansion within installed base
Ensure:
Cisco is treated as a sales force multiplier (not just a supplier)
High participation from Cisco sellers in active deals
Execute Growth Plan
Sales Industrialization
Transform Cisco selling into a repeatable system:
Enforce:
≥ 90% deal registration early in cycle
≥ 3.5x pipeline coverage
Trigger-based plays (refresh, RTO, M&A, policy shifts)
Build:
Structured pipeline governance
Regional consistency in deal execution
Factory rollout models for enterprise programs
Standardization of Offer Portfolio
Define and drive adoption of:
Standardized Cisco solution bundles
Repeatable “room + platform” offers
Align Sales, Engineering, and Delivery on:
Pre-configured BOMs
Pricing models
Deployment playbooks
Ensure:
Reduced sales cycle time
Predictable margins
Scalable delivery
Lifecycle Monetization (LAER Ownership)
Drive transformation from hardware sales → recurring lifecycle revenue:
Enforce:
Services attach rates (target ~90%+)
Rooms under management (target ~70%+)
Renewal and adoption tracking
Establish lifecycle model:
Land → Adopt → Expand → Renew
Build partnerships across:
Managed services
Customer success
Renewals teams
Adjacency Expansion Strategy
Define and operationalize selling motions inside Cisco footprint:
AV networking
Software & licensing
Workplace analytics
Media networks
Meeting experience
Track:
Architectures per account
Multi-offer penetration
Sales & Field Enablement:
Enable Diversified sales teams to:
Position full Cisco ecosystem
Sell bundles vs. individual SKUs
Drive lifecycle and adjacency conversations
Deliver:
Playbooks
Campaigns
Training programs
Marketing & Demand Generation Alignment
Co-own joint GTM with Cisco marketing:
ABM programs
Campaigns (standardization, refresh, modernization)
Events and executive engagement
Optimize:
MDF utilization
Pipeline generation ROI
Incentives, Programs, & Commercial Optimization:
Maximize Cisco:
Rebates
Incentives
Specializations
Align internal teams on:
Pricing strategy
Quoting efficiency
Procurement alignment
Governance, KPI Management, & Reporting:
Establish a single source of truth for Cisco performance
Drive KPI tracking across:
Revenue & pipeline
Attach rates
Lifecycle revenue
Co-sell engagement
Deal registration
Lead:
QBRs with Cisco
Internal executive reviews
What You’ll Bring:
Required Skills/Qualifications:
10+ years of related Cisco partner sales or technical experience required
Cisco Partner Alliance and Ecosystem expertise
PXP, CCW, Self-Service & Digital Partner Tools, MDF, MoU, Program Incentives and Specializations, Co-Sell, and Deal Registrations
Preference for video, voice, communication, collaboration & AV, and demonstrated ability to scale through partner sales in a partner-led or partner co-sell motion
Experience working with members of the Cisco sales field, Partner Admin Network, and OEM sales partners
Strong, collaborative leadership skills; ability to work independently as well as in a team environment; proactive, driven, and positive work attitude; excellent follow-up skills, with a focus on task completion; excellent organizational and time management skills
Ability to participate in and facilitate group meetings to motivate and educate to produce results
Trusted Advisor & Executive Relationship Builder.
Demonstrated experience establishing and expanding executive-level relationships with partners
Excellent communication & presentation skills with a high degree of comfort at all levels of an
Organization
Inclusive and collaborative – driving teamwork and cross-team alignment
Experience with cloud technology platforms and solutions with a 200-300 level of technical proficiency.
Direct experience with collaboration voice/video/network/meeting experience solutions is strongly preferred
Education
Bachelor's degree or equivalent professional experience.
The goal is to expedite profitable revenue growth by helping account teams identify and engaging potential customers with a competitive advantage, understanding customers unique needs, and presenting Cisco and Cisco ecosystem as a solution that addresses their collaboration and communication challenges effectively.