Trade Marketing Director

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel. What you´ll do Lead the development and execution of integrated 360° go-to-market strategies, leading national activations, channel initiatives, and customer-specific programs across professional and specialty retail channels aligned with business objectives and brand priorities Own the annual promotional strategy, architecture, and calendar across professional and specialty retail channels and customers, ensuring alignment with brand strategy, revenue targets, profitability objectives, and strong execution Identify customer-specific opportunities and commercial white spaces to unlock incremental growth and strengthen competitive advantage Act as strategic cross-functional leader connecting Sales, Marketing, Finance, Supply Chain, Education, and external partners to drive alignment and execution excellence Leverage customer insights, business performance, category trends, and promotional ROI analysis to continuously optimize trade and go-to-market strategies across channels Own development and phasing of trade marketing budgets, ensuring efficient allocation against strategic priorities and business objectives Lead Trade Media planning and execution across key channels and customers to maximize visibility and commercial impact Define and monitor key trade marketing performance metrics, including sell-in, sell-through, depletion, promotional ROI, and customer productivity Drive programs to reduce excess and obsolete inventory while ensuring visibility, stakeholder engagement, and timely action plans Manage and develop the Trade Marketing team, fostering high performance, collaboration, and talent development