Cluster Director of Marketing & Communications
Job Description
JOB SUMMARY
Manages all public relations activities for all hotels in the market. Develops and executes a market public relations plan to garner positive publicity, which benefits the group of hotels and the brand. Provides news management services including crisis communications training; crisis media response; and post-event news containment. Works with the local Marriott Business Council to develop meaningful community relations activities.Supports key Business Council government and customer relations initiatives, as needed. Builds relationships with all key local consumer and national trade press members. Responds to all media inquiries promptly, and coordinates individual and group media visits.
CANDIDATE PROFILE
Education and Experience
• 4-year degree from an accredited university in Journalism, Communications, English, or related major; 5 years experience in public relations, communications, or related professional area.
CORE WORK ACTIVITIES
Developing and Coordinating Communication Efforts
• Manages all public relations activities for all hotels in the market.
• Develops and executes the market public relations plan to garner positive publicity, which benefits the group of hotels and the brand.
• Serves as hotel spokesperson; represents hotels during positive publicity and crisis communications situations.
• Pitches story ideas for editorial placement in consumer print press (including business, workplace, travel, food, lifestyle, and entertainment), trade print press (including hotel, meetings, food and real estate), local television and local radio outlets.
• Provides crisis communications training for executive committee members and all managers, as well as 24/7 crisis communications response for all hotels.
• Provides news management services including crisis communications training; crisis media response; and post-event news containment.
• Works with the local Marriott Business Council to develop meaningful community relations activities.
Building Brand and Property Awareness to Drive Revenue
• Prepares senior executives for media situations; creates executive briefing packets, key speaking points, Q&As, and offers coaching on interview techniques.
• Serves as writing resource for executive speeches, customer letters re: sensitive issues, and advertorial marketing copy, as needed.
• Develops and manages publicity generating special events, such as groundbreakings and grand openings.
• Identifies, hires and manages outside PR resources, as business needs dictate.
• Manages media during executive interviews, including jumping in to curtail inappropriate lines of questioning, deflecting questions that are too micro in nature; offering to provide PR follow-up on facts and figures; and if required, terminating interviews that get off track.
Building Successful Relationships
• Builds relationships with all key local consumer and national trade press members.
• Responds to all media inquiries promptly, and coordinates individual and group media visits.
• Interfaces with MI Corporate Communications executives, regional executives, hotel executives, managers and associates.
• Supports key Business Council government and customer relations initiatives, as needed.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.