Drive client business models and conversion events to optimal Google measurement solutions, solving data fragmentation.
Establish a unified source of truth across Google Ads, Google Analytics (GA), and Google Marketing Platform (GMP) for clients.
Design and execute statistical models and incrementality experiments (A/B testing, Geo-based) to prove media impact.
Translate statistical outputs into clear business value, driving optimization, upsells, and value-based marketing decisions.
Identify technical or investigative issues and effectively leverage AI solutions or specialized internal peers to execute.

Data Measurement and Analytics Specialist (Portuguese, English)

Job Description