
Social Media Content Creator - Freelancer 20%
Job Description
Social Media Content Creator - Freelancer 20%
Department: Communications
Employment Type: Freelance
Location: Zurich
Reporting To: Stephan Knepper
Description
Key Responsibilities
- Develop creative and audience-focused video concepts for the FIFA Museum’s social media channels, with a primary focus on TikTok
- Create detailed production briefs for video and reel shoots, including concept development, storytelling, and execution guidelines
- Edit and finalize video content for publication across the FIFA Museum’s social media platforms
- Monitor and analyze current TikTok trends, as well as relevant platform and community developments
- Contribute ideas and creative input to the Content Lab team for additional content formats and initiatives
Skills, Knowledge & Expertise
- Proven experience in social media video creation and editing, with strong proficiency in tools such as CapCut and other industry-standard software
- Solid understanding of short-form storytelling, with the ability to create engaging, platform-native content
- In-depth knowledge of user behavior on platforms like TikTok, including what drives reach, engagement, and retention
- Strong awareness of current trends, visual aesthetics, and meme culture within the social media landscape
- Educational background or training in film, media production, or a related field is considered an advantage
- Experience in community building and an understanding of broader social media strategy is a plus
- High sensitivity to cultural context and the ability to create content that resonates with diverse audiences
- Curiosity and enthusiasm for experimenting with new content formats, ideas, and creative approaches