Journey Data Analyst

What you'll do

The Journey Data Analyst has critical role in marketing performance optimization across channels and mini journeys. Leveraging advanced analytics, AI-enhanced analysis and reporting, this role works collaboratively across teams to deliver proactive, data driven insights that improve marketing effectiveness. The role requires strong accountability, active listening, and the ability to connect stakeholders, enabling alignment and supporting the organization’s ongoing evolution through insight-led decision-making. This role requires hands on experience with complex data structure environments. 

What you'll bring

• Partner with Channel Specialists and Multi Channel Leads to analyze performance across tactics, actively listening to business needs and aligning analytical outputs to shared objectives. 

• Support cross-channel and journey performance analysis, including root cause analysis, to understand performance drivers, identify trends, and surface risks and opportunities. 

• Contribute to the development and maintenance of cross-channel performance measurement frameworks, including KPIs, targets, forecasts, and benchmarks. 

• Use dashboards, AI-assisted analytics and reports to turn data into clear, actionable stories, ensuring insights are communicated transparently and support accountability, alignment, and informed decision-making across teams. 

• Proactively surface insights on how channels and touchpoints contribute to performance, enabling informed discussions and alignment across teams, with a strong focus on conversion rate optimization and key journey drop-offs. 

• Collaborate across functions to prioritize analytics efforts, connect perspectives, and support organizational change through data-driven insights. 

• Use AI tools to speed up insight generation, automate recurring optimization analysis and summarize complex datasets into clear recommendations. Create and maintain prompts, templates, and best practices so Journey Analyst team can reliably self‑serve AI-powered insights. 

• Identify optimization and personalization opportunities to improve engagement and conversions, clearly communicating recommendations to diverse stakeholders. 

• Ensure consistent and trustworthy reporting by supporting data quality, tagging, tracking, and governance processes across multiple channel experiences. 

What you'll bring

• Analytical Mindset: You thrive on diving deep into data to uncover insights that drive impactful optimizations. 

• Problem Solving and Experimentation: You enjoy breaking down ambiguous problems into clear hypotheses and structured tests, using data, AI‑driven insights, and creativity to uncover impactful optimization opportunities. 

• Storytelling: You translate complex data and AI‑generated findings into clear, human‑centered narratives that reflect real customer needs and behaviors, enabling teams to make confident, customer‑first data driven decisions.