Global Senior Product Marketing Lead for SIRIOS

About Straumann

The Straumann Group unites global reach, experience and innovation with passion and a com-mitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe. The group unites global and international brands that stand for excellence, innovation and quality, including Straumann, Neodent, Anthogyr, Medentika, ClearCorrect, Dental Wings and other fully- or partly owned companies and partners. 

With more than 12,000 employees worldwide, the Group develops, manufactures and supplies dental implants, instruments, biomaterials, CADCAM prosthetics, digital equipment, software, and clear aligners for applications in replacement, restorative, orthodontic and preventive dentistry. As a total solution provider, we take a holistic approach, offering training, support and a wide range of services to dental practitioners, clinics and laboratories all over the world. 
People and culture are the Straumann Group’s greatest assets; they are the keys to high perfor-mance and sustainable success. We strive for a culture that builds trust and collaboration, fosters diversity, embraces change, promotes agility, learning and innovation, creates opportunities, al-lows people to make mistakes and encourages them to take both responsibility and ownership. The fundamental driver of our culture is the player-learner mindset, which we seek to inspire and nurture in every employee.

Connected Customer Solutions - CCS
Connected Customer Solutions is a team of high-performing players and learners, dedicated to enable and drive digitalization and take us forward by leveraging all Straumann Group brands and services to connect our customers and become the leading player in digital dentistry.

Position Summary:
Global Senior Product Marketing Lead – SIRIOS / IOS (CCS) is responsible for driving the market ex-pansion and commercial success of Straumann SIRIOS Intra Oral Scanner product portfolio – a portfolio comprising of the new SIRIOS X3, SIRIOS and old Virto Vivo intra oral scanners, patient-specific design software, services and integrated digital dentistry workflows. This position will play a key role in driving the growth of Straumann digital solutions, supporting the long-term strategic aspirations of the fast-growing CCS business.
The Global Senior Product Marketing Lead – SIRIOS portfolio will lead commercialization of this promis-ing market opportunity by developing go to market strategy, business models and value proposi-tions for the different customer segments, collecting voice of customer (VOC) and voice of market (VOM) and liaising with the group’s business units, brands and other stakeholders in a fast mov-ing, high growth, matrix organization. The role will focus on commercialization and will collaborate with a team of experienced colleagues in product management, sales and marketing from several business units and regions in a highly collaborative effort to grow Intra Oral Scanner adoption ex-ponentially.
This position reports to Global Head CCS Brand and Product Marketing. The role is global in scope, based in Madrid, Spain, and requires significant presence in the countries with approxi-mately 30-40% travel required. 

Main Tasks and Responsibilities:

• Develop and implement go to market strategies for different market segments including General Practitioners, Specialists, Labs, Dental Service Organizations and Universities
• Create and implement new business models to lower barriers to entry and drive market penetration, long term profitability and connect customers to the Straumann platform
• Co-develop value proposition, sales- and marketing plans, campaigns and selling tools
• Lead and manage voice of customer (VOC) and voice of market (VOM) activities
• Collaborate with a wide group of internal and external stakeholders concerning product launch, development and commercialization
• Develop and maintain domain expertise on new technologies and intelligence on market development and competitive landscape
• Lead and be accountable for the commercial readiness of new product / feature launches for your portfolio, in collaboration with an extended supporting team.
• Drive close collaboration with colleagues in various global subsidiaries to develop country-specific commercialization strategies and share best practices. 

Education and Experience:

• 8–12+ years in product marketing, preferably in medtech, SaaS, or digital platforms
• Strong experience in global roles with multi-market execution
• Proven track record in launching and scaling digital solutions
• Experience working with channel ecosystems and indirect sales models
• Ability to translate technical capabilities into compelling customer value
• Fluent in English; other languages are an asset
• Comfortable with up to 30-40% travel

Personal Attributes and Cultural Fit:

• Energetic, commercially-savvy team player and problem-solver with an entrepreneurial can-do spirit and strong resilience
• Entrepreneurial with high ownership and “can do” mindset – willing to go extra mile as needed and accept challenges as opportunities to learn & grow
• Excellent business acumen and proven execution abilities
• Builds trust and collaborates easily with a diverse set of stakeholders across business units and regions in a matrix environment
• Highly organized and comfortable taking ownership of multiple workstreams at once
• High integrity, ethics, and personal values; dedication to Straumann Group’s culture
• Strong player-learner and continuous improvement mindset

 All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Employment Type: Full Time 

Alternative Locations: Spain : Madrid 

Travel Percentage: 0 - 40% 

Requisition ID: 20799