Growth Marketing Director
Job Description
Growth Marketing Director
Location: Hull – Hybrid / Flexible
Salary: £50000 -£60000 per annum DOE + Flexible Working, *Every other Friday off and Excellent Benefits
Are you ready to be a changemaker in performance marketing? Do you have knowledge of CRM Management? Are you positive and persistent with a strategic mind? If so, Summit has an exciting opportunity for a Growth Marketing Director to join us on a full-time hybrid basis.
We offer flexible start and finish times as well as having every other Friday off*. We trust our people to work flexibly around their lifestyle and family arrangements. Summiteers are asked to attend our office in the C4DI complex in Hull, Fruit Market 2 days per week, the rest of the week can be done from home. For the right candidate, we may also consider greater flexibility around office time.
Our Growth Marketing Director will own the ‘shop window’ and lead generation of both Summit & Productcaster. You will be responsible for bringing the brand vision for Summit & Productcaster to life for staff, clients and partners while developing and pulling the growth leaver resulting in more B2B sales for both agency and technology brands.
On a day-to-day basis you will be responsible for:
Ownership of annual marketing plan and £150K+ marketing budget – ensuring key metrics are met.
Ideate, develop, and implement campaigns across the digital marketing communications mix including email, blog, webinars, landing pages, social media, and SEO.
Lead Summit hosted and paid for events for prospects, partners, customers, and retail industry interest groups.
Act as ‘community’ leader for CRM and marketing platforms to drive cross sell and upsell while remaining GDPR compliant.
Create, review, and maintain key marketing messages for target audiences.
Develop new ‘talent attraction’ campaigns for the business, highlighting Summit as a ‘Great Place to work’.
Own company branding, tone of voice and corporate website to ensure content is current and innovative - you will deliver this in conjunction with other ‘Heads Of’ within the business including Paid, Affiliates, SEO and Productcaster.
Find, onboard and actively manage relationships with supporting partner agencies including PR & content.