Director - Channel Marketing, Colors Gujarati
Job Description
About the Team:
We are established as a true pioneer in regional entertainment. By successfully managing two powerhouse channels – Colors Gujarati and Colors Gujarati Cinema, we have captured the hearts of Gujarati audiences both nationally and internationally. At the core, the team drives creative vision and content strategy by blending compelling storytelling with sharp audience insights and business impact. From fiction and non-fiction to marquee events, we create high-impact content that resonates with viewers. Working closely with production houses, writers, marketing, and commercial teams, we operate in a high-energy environment, pushing boundaries, and shaping the future of content.
About the Role:
The incumbent will lead the marketing vision, communication strategy and branding for the Gujarati Cluster, driving impactful campaigns across on-air and integrated platforms. This role is central to shaping how audiences engage with our channel’s content, ensuring that all promotional output is compelling, consistent, and aligned with the brand identity. Operating in a fast-paced, high-energy environment, the incumbent will lead a team of marketing professionals to deliver innovative campaigns that maximize reach, engagement, and brand recall in collaboration with the Business Head, Content, Creative Communications, Insights, Brand Integration, Sales and Commercial teams. The incumbent will hold a pivotal position in shaping cultural trends and operational excellence.
About the Team:
We are established as a true pioneer in regional entertainment. By successfully managing two powerhouse channels – Colors Gujarati and Colors Gujarati Cinema, we have captured the hearts of Gujarati audiences both nationally and internationally. At the core, the team drives creative vision and content strategy by blending compelling storytelling with sharp audience insights and business impact. From fiction and non-fiction to marquee events, we create high-impact content that resonates with viewers. Working closely with production houses, writers, marketing, and commercial teams, we operate in a high-energy environment, pushing boundaries, and shaping the future of content.
About the Role:
The incumbent will lead the marketing vision, communication strategy and branding for the Gujarati Cluster, driving impactful campaigns across on-air and integrated platforms. This role is central to shaping how audiences engage with our channel’s content, ensuring that all promotional output is compelling, consistent, and aligned with the brand identity. Operating in a fast-paced, high-energy environment, the incumbent will lead a team of marketing professionals to deliver innovative campaigns that maximize reach, engagement, and brand recall in collaboration with the Business Head, Content, Creative Communications, Insights, Brand Integration, Sales and Commercial teams. The incumbent will hold a pivotal position in shaping cultural trends and operational excellence.