Job Description
ABOUT THE ROLE
Retell is hiring a Senior PMM + Growth Marketer to own how we show up to the market.
You'll lead positioning, run product launches, build the sales enablement toolkit, and concept brand campaigns that earn real attention. 80% of the role is core PMM. 20% is directing creative campaigns for social.
This is a high-ownership role. You won't just maintain messaging, you'll define it. You report to the CMO and work closely with the founding team.
KEY RESPONSIBILITIES
Own positioning and messaging across all buyer types and verticals
Develop vertical-specific narratives for healthcare, legal, automotive, insurance, utilities, and logistics
Keep competitive differentiation sharp as the Voice AI landscape evolves
Lead product launches end-to-end
Own strategy, narrative, and cross-functional coordination from brief to announcement
Partner with DevEvangelist on the demo and technical content layer
Build sales enablement from scratch
Run enablement sessions and keep the team equipped with the latest messaging
Drive customer and market insights
Run ongoing discovery and translate insights into messaging that converts
Build case studies and proof points across key verticals
Direct brand and social campaigns (20%)
Concept campaigns and brief the creative team on execution
Plan campaign bursts around launches, events, and AI industry moments
YOU MIGHT THRIVE IF
You have 5+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure
You have owned product launches end-to-end, not just contributed to them
You have strong messaging instincts and know how to brief creatives to bring ideas to life
You are hands-on, you don't just plan, you ship
You are comfortable with technical products and can translate complexity into clear value
You move fast and make good decisions with incomplete information
WHAT WE'RE LOOKING FOR
Must have
5+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure
Proven track record of owning launches end-to-end
Strong messaging instincts: knows what to say and how to brief others to say it
Experience building sales enablement programs from scratch
Comfortable with technical products
Nice to have
Experience in AI infrastructure, CCaaS, or contact center space
Background marketing to both technical and business buyers
Has directed social campaigns with real organic reach
Strong aesthetic sensibility and POV on brand content
Startup experience
HOW WE EVALUATE
We care less about checkboxes and more about:
Whether you have actually owned positioning that shaped how a product is perceived
Whether you can concept campaigns that earn real attention, not just fill a calendar
Whether product, sales, and design teams would genuinely want to work with you
Whether you move fast and make good decisions under ambiguity
INTERVIEW PROCESS
Stage 1: Recruiter intro call (30 min)
Stage 2: Hiring manager experience screening + take-home review (45 min)
Stage 3: Live exercise, present positioning and campaign brief (60 min)
Stage 4: Final onsite with cross-functional team (2 hours)