Social Media Specialist

Social Media Specialist 

Role Overview: 

Weber Blackstone's Social Media team is looking to add a Social Media Specialist to support the Weber brand. Weber Grills was founded on the belief that there is nothing better than enjoying a delicious meal outside with the ones you love. As our Social Media Specialist, you'll be joining an iconic legacy brand with a passion for bringing people together. This role offers hands-on experience across the business, from collaborating cross-functionally on new product launches to attending BBQ events. You'll work closely with our world-class Grill Academy and, through our rotation program, gain exposure to teams across Creative Services, Paid Media, Culinary, and more. Join us on the journey of discovering what's possible.  

This is a hybrid role in the Palatine, IL office.

Essential Functions: 

• Grow visibility and engagement across our core social media platforms: Facebook, Instagram, TikTok, and YouTube. 

• Write highly engaging social media copy that reflects Weber’s brand voice. 

• Execute monthly/annual goals by platform and determine steps to achieve them. 

• Monitor and respond to content inquiries during campaign launch and after. These happen at peak consumer viewing times, which may at times fall outside of normal business hours. 

• Maintain a social media calendar and clearly communicate content needs to other team members. 

• Always build and maintain a strong brand identity. 

• Track and create summary reports of analytic data. 

• Coordinate with other team members on marketing videos, campaigns, and product launches. 

• Keep up to date on new and emerging trends, tools, scheduling platforms, and best practices in social media. 

• Implement and maintain organic and paid social media strategies. 

• Assist with basic photography and videography projects, as well as editing. 

• Occasional travel required to Weber Blackstone events such as BBQ competitions and festivals. 

• Other duties as assigned. 

*Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, activities, and reporting may change at any time with or without notice. 

Qualifications & Experience: 

• 0-2 years of social media experience. 

• Strong understanding of key social media platforms listed in essential functions above. 

• Knowledge of social media management platforms, i.e., Sprout Social, Hootsuite, Sprinklr. Etc.